What is Hotjar?
Hotjar is a behavior analytics and product experience insights service that helps you empathize and understand your users, and get their feedback through tools like heatmaps, session recordings, and surveys. Hotjar complements the data and insights you get from traditional web analytics tools like Google Analytics. It’s an industry-leading and easy-to-use service that combines user behavior analysis, product experience insights, and website feedback tools to help you understand what’s actually happening on your site, what your users care about, and what they have to say.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
92 Plan to Renew
3
Since last award
86 Satisfaction of Cost Relative to Value
2
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Hotjar?
Pros
- Performance Enhancing
- Enables Productivity
- Acts with Integrity
- Caring
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Data Visualization
Conversion Analysis
AI Tools
Customer Journey Modelling
Device and Browser Analytics
Customer Value Analysis
Search Engine Optimization
Social Media Analytics
Audience Demographics
Machine Learning
API Framework
Vendor Capability Ratings
Quality of Features
Ease of Data Integration
Usability and Intuitiveness
Vendor Support
Business Value Created
Ease of IT Administration
Availability and Quality of Training
Ease of Implementation
Breadth of Features
Ease of Customization
Product Strategy and Rate of Improvement
Also Featured in...
Hotjar Reviews
Jenny H.
- Role: Industry Specific Role
- Industry: Not for Profit
- Involvement: Business Leader or Manager
Submitted Oct 2023
Great service, but there are better ones out there
Likeliness to Recommend
What differentiates Hotjar from other similar products?
It offers a lot of the basic insights you'll need when conducting UX Research projects.
What is your favorite aspect of this product?
I like how easy it is to use the product. There wasn't a steep learning curve.
What do you dislike most about this product?
I wished there were more features from which users could pull more insights.
What recommendations would you give to someone considering this product?
Great place to start. We started with Hotjar then transitioned to Maze, then UserTesting.
Pros
- Helps Innovate
- Effective Service
- Continually Improving Product
- Reliable
Chelsea N.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Sep 2023
Works well for surveys and heatmaps
Likeliness to Recommend
What differentiates Hotjar from other similar products?
Very intuitive to use
What is your favorite aspect of this product?
Data collection from surveys, heatmaps, and recordings. Great for optimization of website.
What do you dislike most about this product?
The cost - Microsoft clarity is similar and free (Hotjar is a better product though)
What recommendations would you give to someone considering this product?
It works very well for website surveys and collecting behavioral data from users.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
Anna K.
- Role: Information Technology
- Industry: Media
- Involvement: Business Leader or Manager
Submitted Mar 2023
Highly valuable insights, but expensive
Likeliness to Recommend
What differentiates Hotjar from other similar products?
It's industry leading reputation means it's a platform that team members often feel familiar with, which speeds onboarding and adoption.
What is your favorite aspect of this product?
Watching the recordings of users, and being able to tag and categorize. It's great to really see how users are interacting with your products, and test assumptions.
What do you dislike most about this product?
The onboarding for cheaper plans is very self-serve, and this can feel an obstacle for team members who haven't used before.
What recommendations would you give to someone considering this product?
The insights are great, but the product is expensive. Make sure there's a clear set of users inhouse who are regularly going to use the tool and pull out insights to act upon.
Pros
- Performance Enhancing
- Unique Features
- Reliable
- Enables Productivity
