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Hotjar

Composite Score
8.1 /10
CX Score
8.3 /10

What is Hotjar?

Hotjar is a behavior analytics and product experience insights service that helps you empathize and understand your users, and get their feedback through tools like heatmaps, session recordings, and surveys. Hotjar complements the data and insights you get from traditional web analytics tools like Google Analytics. It’s an industry-leading and easy-to-use service that combines user behavior analysis, product experience insights, and website feedback tools to help you understand what’s actually happening on your site, what your users care about, and what they have to say.

Company Details


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Awards & Recognition

Hotjar won the following awards in the Website Analytics category

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Hotjar Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Hotjar.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

92 Plan to Renew

3
Since last award

86 Satisfaction of Cost Relative to Value

2
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Hotjar?

6% Negative
4% Neutral
90% Positive

Pros

  • Performance Enhancing
  • Enables Productivity
  • Acts with Integrity
  • Caring

Feature Ratings

Average 84

Data Visualization

88

Conversion Analysis

86

AI Tools

86

Customer Journey Modelling

84

Device and Browser Analytics

84

Customer Value Analysis

83

Search Engine Optimization

82

Social Media Analytics

80

Audience Demographics

80

Machine Learning

79

API Framework

77

Vendor Capability Ratings

Average 83

Quality of Features

88

Ease of Data Integration

86

Usability and Intuitiveness

86

Vendor Support

84

Business Value Created

83

Ease of IT Administration

83

Availability and Quality of Training

83

Ease of Implementation

83

Breadth of Features

82

Ease of Customization

82

Product Strategy and Rate of Improvement

80

Hotjar Reviews

Edmir F.

  • Role: Information Technology
  • Industry: Electronics
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Dec 2023

Efficient and Perfect for Designers

Likeliness to Recommend

10 /10

What differentiates Hotjar from other similar products?

I used Google Analytics, but there I could only check dry information and data. Here, the difference is - I follow my users and with my empathy, I break down their pain points and solve potential problems.

What is your favorite aspect of this product?

Tracking users in various ways, I can sense every click they make, even mouse movements across the screen. This is very important for us - designers.

What do you dislike most about this product?

So far, I haven't had any problems, as I am almost a new user.

What recommendations would you give to someone considering this product?

With the simplicity of this tool, it offers easy and intuitive user tracking.

Pros

  • Continually Improving Product
  • Enables Productivity
  • Unique Features
  • Saves Time

Derek M.

  • Role: C-Level
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2023

Understand and improve user journeys easy

Likeliness to Recommend

10 /10

What differentiates Hotjar from other similar products?

Robust features, simple to use

What is your favorite aspect of this product?

It was rather easy to understand the tool, and there are variety of useful features for tracking customer journey

What do you dislike most about this product?

It can be pricey

What recommendations would you give to someone considering this product?

Make sure to get a UX expert who will help you understand the movement of the user, and how it can be improved

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Unique Features

Robert G.

  • Role: Information Technology
  • Industry: Finance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2023

The All-In-One UX Analytics Tool

Likeliness to Recommend

9 /10

What differentiates Hotjar from other similar products?

By recording user sessions, I can directly observe how they navigate our website to identify any usability issues. Heatmaps efficiently highlight the most clicked elements, making it easy to improve key components. Custom surveys also provide valuable feedback for assessing satisfaction. Hotjar has become a crucial tool in my optimization kit for gathering website UX insights.

What is your favorite aspect of this product?

Hotjar really shines by consolidating key capabilities like funnel analysis, form analytics, feedback polls and more on an intuitive centralized platform. With its robust filtering, I can segment data by location, device, page URL, and other parameters to surface actionable insights. The smart suggestion feature also automatically flags issues and opportunities in the data. Since we started using Hotjar, we've doubled our conversion rate by resolving user complaints and making our multi-page applications more streamlined. We've also seen an increase in page views due to enhancing our navigation cues by analyzing heatmap click data.

What do you dislike most about this product?

Although Hotjar's reporting doesn't provide as much detail as some standalone tools that exclusively focus on heatmaps, session recording, or customer feedback, it does provide enough functionality for most use cases. Getting started can be tricky due to the many analysis options available.

What recommendations would you give to someone considering this product?

For small teams without UX professionals, Hotjar offers a comprehensive suite for understanding user issues and enhancing experiences. I highly recommend Hotjar to any company serious about customer-oriented design through practical user analysis. The benefits gained for the reasonable cost are unparalleled in improving digital experiences.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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