What is Hotjar?
Hotjar is a behavior analytics and product experience insights service that helps you empathize and understand your users, and get their feedback through tools like heatmaps, session recordings, and surveys. Hotjar complements the data and insights you get from traditional web analytics tools like Google Analytics. It’s an industry-leading and easy-to-use service that combines user behavior analysis, product experience insights, and website feedback tools to help you understand what’s actually happening on your site, what your users care about, and what they have to say.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
92 Plan to Renew
3
Since last award
86 Satisfaction of Cost Relative to Value
2
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Hotjar?
Pros
- Performance Enhancing
- Enables Productivity
- Acts with Integrity
- Caring
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Data Visualization
Conversion Analysis
AI Tools
Customer Journey Modelling
Device and Browser Analytics
Customer Value Analysis
Search Engine Optimization
Social Media Analytics
Audience Demographics
Machine Learning
API Framework
Vendor Capability Ratings
Quality of Features
Ease of Data Integration
Usability and Intuitiveness
Vendor Support
Business Value Created
Ease of IT Administration
Availability and Quality of Training
Ease of Implementation
Breadth of Features
Ease of Customization
Product Strategy and Rate of Improvement
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Hotjar Reviews
Deyan G.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Feb 2025
It's good but somewhat heavy on the website.
Likeliness to Recommend
What differentiates Hotjar from other similar products?
It's lighter than, for example, PostHog but not as light as Microsoft Clarity.
What is your favorite aspect of this product?
The heatmaps.
What do you dislike most about this product?
It's a bit expensive.
What recommendations would you give to someone considering this product?
Go with the free plan first to evaluate the speed effect on the website.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Unique Features
Roxana M.
- Role: Sales Marketing
- Industry: Banking
- Involvement: IT Leader or Manager
Submitted Jun 2024
An invaluable tool for understanding users
Likeliness to Recommend
What differentiates Hotjar from other similar products?
What really sets Hotjar apart is its focus on user experience. In addition to being able to see where users click, I can also see how far down the page they scroll, which elements they ignore, and what catches their attention. This information allowed me to significantly improve my website to optimize my conversion rate.
What is your favorite aspect of this product?
What I like most about Hotjar is its ease of use. The user interface is intuitive and the installation process was quick and easy. Additionally, customer support was exceptional, responding quickly to my questions and helping me get the most out of the software.
What do you dislike most about this product?
However, I have to say that the only thing that bothered me a bit is the price, as I thought it was a bit expensive at first. Although after seeing the results achieved for Hotjar, the investment is definitely worth it.
What recommendations would you give to someone considering this product?
Overall, I recommend Hotjar to any business that wants to improve their website and increase conversion rates.
Pros
- Continually Improving Product
- Performance Enhancing
- Trustworthy
- Efficient Service
Jared S.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted May 2024
Best User Analytics Product
Likeliness to Recommend
What differentiates Hotjar from other similar products?
- Heatmapping and Visual Session Recording: Hotjar’s heatmaps provide a visual representation of user interactions on your website. The session recording feature allows you to watch real user sessions, gaining valuable insights into behavior and pain points. - Usability Testing: This feature is particularly useful for UX designers and product teams.
What is your favorite aspect of this product?
- Heatmaps: Hotjar’s heatmaps are a game-changer. They visually highlight where users click, move, and scroll. This data informs design decisions and helps prioritize improvements. - Session Recordings: Watching real user sessions provides a deeper understanding of user behavior. It’s like having a front-row seat to your website’s performance. - User-Friendly Interface: Hotjar’s dashboard is intuitive, making it accessible even for non-technical users.
What do you dislike most about this product?
- Limited Integrations: While Hotjar integrates with popular tools, some users may miss specific integrations. Check if your preferred platforms are supported. - Pricing Tiers: As your site traffic grows, you’ll need to upgrade to higher pricing tiers. Be aware of the cost implications as your needs evolve.
What recommendations would you give to someone considering this product?
- Data Privacy: Hotjar collects sensitive user data. Ensure compliance with privacy regulations and clearly communicate data usage to your visitors. - Balancing Insights and Performance: Session recordings can impact site performance. Use them judiciously, especially on high-traffic pages.
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity
