What is Hotjar?
Hotjar is a behavior analytics and product experience insights service that helps you empathize and understand your users, and get their feedback through tools like heatmaps, session recordings, and surveys. Hotjar complements the data and insights you get from traditional web analytics tools like Google Analytics. It’s an industry-leading and easy-to-use service that combines user behavior analysis, product experience insights, and website feedback tools to help you understand what’s actually happening on your site, what your users care about, and what they have to say.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
92 Plan to Renew
3
Since last award
86 Satisfaction of Cost Relative to Value
2
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Hotjar?
Pros
- Performance Enhancing
- Enables Productivity
- Acts with Integrity
- Caring
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Data Visualization
Conversion Analysis
AI Tools
Customer Journey Modelling
Device and Browser Analytics
Customer Value Analysis
Search Engine Optimization
Social Media Analytics
Audience Demographics
Machine Learning
API Framework
Vendor Capability Ratings
Quality of Features
Ease of Data Integration
Usability and Intuitiveness
Vendor Support
Business Value Created
Ease of IT Administration
Availability and Quality of Training
Ease of Implementation
Breadth of Features
Ease of Customization
Product Strategy and Rate of Improvement
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Hotjar Reviews
Ozan O.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Jul 2022
The eye of your website
Likeliness to Recommend
What differentiates Hotjar from other similar products?
Hotjar is another level website analytics tool. You can really understand visitor behaviour with screen recordings. It is very crucial for a seamless UX on your website.
What is your favorite aspect of this product?
Hotjar is a great tool to analyze your website and understand visitor behaviours. Especially the video recording of visitor movements is very helpful in understanding if there is any UX problem on your website. This feature is very useful, especially on A/B tests. And it anonymizes the user data on the screen recording making it totally GDPR compliant.
What do you dislike most about this product?
Setup and using the first time should be a bit difficult but once you start using the product it gets easier.
What recommendations would you give to someone considering this product?
You can implement hotjar to your website and try it.
Pros
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
Kathleen K.
- Role: Sales Marketing
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Jun 2022
Get meaningful data with Hotjar.
Likeliness to Recommend
What differentiates Hotjar from other similar products?
Hotjar teaches us things that we wouldn't otherwise be able to learn. We take notes during sessions, analyze interactions, search for obstacles, and gather information to enhance the user interface and user experience of our product. Additionally, their survey tool is fantastic since it enables us to collect a ton of user feedback.
What is your favorite aspect of this product?
I like it since it's easy to build up user surveys or polls to enhance the website. Moreover, Hotjar makes it simple and quick to export heatmaps (I used heatmaps the most). We can use the amazing information it gives us about user behavior to change our website and significantly boost our conversion rate. They also provide a ton of information in their accompanying papers.
What do you dislike most about this product?
Overall, I've had a positive experience using Hotjar; I can't think of anything I don't like about it right now. However, depending on the platform you built your site on, enabling Hotjar can slow down site speed, which can cause issues with the core functional elements of the web. Putting this issue aside, the user experience has been flawless.
What recommendations would you give to someone considering this product?
You must start with something basic and straightforward like Hotjar in order to comprehend your customers' online behaviors and interactions. Website statistics and user feedback are available. Blogs, e-commerce sites, software firms, and advertising agencies may all benefit from using Hotjar. All digital marketers should use this tool, we suggest, make sure the installation is handled by the appropriate web team.
Pros
- Reliable
- Trustworthy
- Unique Features
- Efficient Service
sarah c.
- Role: Sales Marketing
- Industry: Manufacturing
- Involvement: End User of Application
Submitted May 2022
Fantastic analytics platform
Likeliness to Recommend
What differentiates Hotjar from other similar products?
Heat map tracking and conversions
What is your favorite aspect of this product?
Heat map tracking
What do you dislike most about this product?
Takes a bit to learn the platform
What recommendations would you give to someone considering this product?
Take your time in learning
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
