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Salesloft

Groove

Composite Score

7.8 /10

CX Score

8.1 /10

33 Reviews Write a Review

What is Groove?

Groove was built from the ground-up to help revenue teams foster more productive and profitable relationships with prospects and customers. Everything about Groove is centered around improving efficiency, getting actionable insights, and driving revenue.

Company Details

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Awards & Recognition

Groove won the following awards in the Sales Engagement Platforms category

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Strategy and Innovation
Service Experience
Contract Negotiation
Conflict Resolution

Latest Award, 2025

4 Top Rated Capabilities

1 Top Rated Features

2025

Strategy and Innovation
Service Experience
Product Impact
Contract Negotiation
Conflict Resolution

2024

5 Top Rated Capabilities

3 Top Rated Features

2024

Strategy and Innovation
Service Experience
Conflict Resolution

2023

4 Top Rated Capabilities

4 Top Rated Features

2023

2022 Emotional Footprint Champion

2022

Strategy and Innovation
Service Experience
Contract Negotiation
Conflict Resolution

2022

2022 Data Quadrant Champion

2022

6 Top Rated Capabilities

6 Top Rated Features

2022

Groove Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Groove.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

84 Likeliness to Recommend

1
Since last award

98 Plan to Renew

1
Since last award

82 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+95 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Groove?

2% Negative

7% Neutral

91% Positive

Pros

Helps Innovate
Efficient Service
Effective Service
Saves Time

Feature Ratings

Average 83

CRM Integration

Sales Analytics

Pipeline Management

E-Mail Campaign Management

Call Management

E-Mail Integration

Internal Sales Collaboration

Dialer Integration

Workflow Automation

Omnichannel Campaign Management

Conversation Coaching

Vendor Capability Ratings

Average 81

Ease of Implementation

Ease of Customization

Ease of IT Administration

Product Strategy and Rate of Improvement

Vendor Support

Business Value Created

Usability and Intuitiveness

Breadth of Features

Quality of Features

Ease of Data Integration

Availability and Quality of Training

Also Featured in...

Sales Analytics

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Groove Reviews

Heather R.

Role: Operations
Industry: Technology
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Mar 2026

Great Experience Using Groove as SEP

Likeliness to Recommend

8 /10

What differentiates Groove from other similar products?

For us the big one was the sync issues other tools were having. Since Groove sits on top of Salesforce, that issue disappeared. That was a huge win for us. I spent so much time fixing sync issues every week. It got better but was never great.

What is your favorite aspect of this product?

My favorite aspect is that is sits on top of Salesforce and remove the syncing issue seen by so many other platforms. This tool has been great for our tech stack with Sales Nav and LeadIQ too!

What do you dislike most about this product?

It isn't always an integration option with other tools so it can cause some interesting work arounds.

What recommendations would you give to someone considering this product?

I would recommend checking it out! I would look at the challenges you're having today and see if they can solve the issues like it did for us. Inconsistent syncing was the main issue we were trying to solve.

Pros

Helps Innovate
Reliable
Trustworthy
Efficient Service

Role: Sales Marketing
Industry: Finance
Involvement: End User of Application

Validated Review

Anonymous Reviewer

Submitted May 2025

super helpful with facilitating sales cycle

Likeliness to Recommend

7 /10

Pros

Continually Improving Product
Fair
Helps Innovate
Reliable

Gulshan d.

Role: Sales Marketing
Industry: Construction
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Mar 2026

Great Tool for Managing Customer Conversations

Likeliness to Recommend

9 /10

What differentiates Groove from other similar products?

Easy to use Email support Automation and ai Many features which are there in my mind

What is your favorite aspect of this product?

Groove is the shared inbox and collaboration features, because they make it easy for teams to manage customer conversations efficiently and respond faster without confusion.

What do you dislike most about this product?

Groove has limited advanced customization and integrations compared to some enterprise help-desk platforms.

What recommendations would you give to someone considering this product?

I would recommend this product to teams who want a simple and easy customer support tool. Before using it, they should try the free trial to see if it fits their workflow. It is especially good for small teams that want to manage customer emails and tickets in one place without using a complicated system.

Pros

Trustworthy
Altruistic
Transparent
Helps Innovate

Latest Research

Groove

What is Groove?

Company Details

Need Assistance?

Awards & Recognition

2022 Emotional Footprint Champion

2022 Data Quadrant Champion

Groove Ratings

84 Likeliness to Recommend

1 Since last award

98 Plan to Renew

1 Since last award

82 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+95 Net Emotional Footprint

How much do users love Groove?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

CRM Integration The solution provides lockstep integration with popular CRM (or CDP) vendors.

Sales Analytics Provides dashboards, reporting and analytics tools for managing outbound lead generation campaigns, inbound prospect communications and pipeline tracking.

Pipeline Management The solution provides the ability to capture and track prospects throughout the sales lifecycle from initial unqualified lead to conversion.

E-Mail Campaign Management The ability to execute segmented outbound e-mail campaigns to leads and prospects, leverage pre-generated e-mail templates, track and report campaign metrics.

Call Management CRM integration, click-to-dial, call forward/record/log and many more in one place to ensure each agent can access all the information from a single place.

E-Mail Integration The solution provides the ability to send and receive emails via an integrated email client, such as Outlook, or Gmail, or through the tool.

Internal Sales Collaboration The ability to allow sales representatives and their managers to comment on or provide annotations on objects such as call transcripts or emails.

Dialer Integration The solution provides the ability to integrate with telephony dialer systems to queue and manage outbound call campaigns.

Workflow Automation Provides a business rules engine for managing outbound lead generation campaigns, inbound prospect communication and routing of leads to qualified sales agents.

Omnichannel Campaign Management The solution provides the ability to manage prospect conversations via other channels such as live chat, social and SMS.

Conversation Coaching Recordings can be ingested from traditional telephony systems or services such as WebEx, Teams or Zoom.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Also Featured in...

Sales Analytics

Groove Reviews

Heather R.

Great Experience Using Groove as SEP

Likeliness to Recommend

Pros

super helpful with facilitating sales cycle

Likeliness to Recommend

Pros

Gulshan d.

Great Tool for Managing Customer Conversations

Likeliness to Recommend

Pros

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Feature Ratings

CRM Integration

Sales Analytics

Pipeline Management

E-Mail Campaign Management

Call Management

E-Mail Integration

Internal Sales Collaboration

Dialer Integration

Workflow Automation

Omnichannel Campaign Management

Conversation Coaching

Vendor Capability Ratings

Ease of Implementation

Ease of Customization

Ease of IT Administration

Product Strategy and Rate of Improvement

Vendor Support

Business Value Created

Usability and Intuitiveness

Breadth of Features

Quality of Features

Ease of Data Integration

Availability and Quality of Training