What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
1
Since last award
89 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Conversion Analysis
Audience Demographics
Paid Search Integration
Device and Browser Analytics
Customer Value Analysis
Search Engine Optimization
Data Visualization
Social Media Analytics
Customer Journey Modelling
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Ease of Implementation
Quality of Features
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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Google Analytics Reviews
KEMAL T.
- Role: Sales Marketing
- Industry: Consulting
- Involvement: End User of Application
Submitted Aug 2023
Fantastic for Web Analytics
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It's bread and butter for performance planner like us and there is no alternative to match it.
What is your favorite aspect of this product?
Especially allowing A&B tests via GA4 is simplifying everything for us
What do you dislike most about this product?
It's becoming unsustainably expensive for some businesses.
What recommendations would you give to someone considering this product?
After the migration completed in at the end of June, I would recommend everyone to learn more about GA4
Pros
- Reliable
- Performance Enhancing
- Efficient Service
- Inspires Innovation
Mehmet Ali G.
- Role: Information Technology
- Industry: Healthcare
- Involvement: End User of Application
Submitted Aug 2023
Amazing Web Capabilities
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
I think this tool is best when you used it for web analytics compatible with other Google Product.s
What is your favorite aspect of this product?
In terms of providing every bits and pieces of information about web users GA is still unmatched.
What do you dislike most about this product?
Recent migration to GA4 was not well managed.
What recommendations would you give to someone considering this product?
I'd recommend them to go to YouTube and always try to learn the tricks about the product.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
Carissa L.
- Role: Sales Marketing
- Industry: Retail
- Involvement: Business Leader or Manager
Submitted Aug 2023
The best at what it does!
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google is hands down the best at what it does for SEO, reporting, ads. I think the data captured is the most reliable.
What is your favorite aspect of this product?
i think the variety of reports you can run is the best feature on Analytics. Helps you view data from so many different points.
What do you dislike most about this product?
I found the G4A update to be a bit of a set back and had to re-learn a lot of the aspects of Google Analytics like where to find reports and data.
What recommendations would you give to someone considering this product?
Take the free courses, they are great learning tools. Google support is also excellent when you are having issues.
Pros
- Helps Innovate
- Reliable
- Unique Features
- Inspires Innovation
