What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
1
Since last award
89 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Conversion Analysis
Audience Demographics
Paid Search Integration
Device and Browser Analytics
Customer Value Analysis
Search Engine Optimization
Data Visualization
Social Media Analytics
Customer Journey Modelling
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Ease of Implementation
Quality of Features
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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Google Analytics Reviews
Dan P.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Sep 2023
Must-have website tool
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Scale of deep integration with all Google tools (and beyond!)
What is your favorite aspect of this product?
Accurate and real-time data
What do you dislike most about this product?
Nothing!!!
What recommendations would you give to someone considering this product?
Learn all you can about how to use it so you can get maximum value from it - brilliant tool in the right hands
Pros
- Reliable
- Performance Enhancing
- Security Protects
- Enables Productivity
Ahmet Burak B.
- Role: Sales Marketing
- Industry: Consulting
- Involvement: End User of Application
Submitted Aug 2023
Must Have for Digital Marketers
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
I think GA is unmatched by any of its competitors in any comparison.
What is your favorite aspect of this product?
I like majority of the tools and the aspects but most importantly the CLTV calculation
What do you dislike most about this product?
I do not like why they removed goals in GA4, it's confusing now
What recommendations would you give to someone considering this product?
I'd recommend to get to know the GA4 because it's fundamentally different that Google Analytics Universal
Pros
- Enables Productivity
- Unique Features
- Inspires Innovation
- Caring
Richard P.
- Role: Sales Marketing
- Industry: Other
- Involvement: Initial Implementation
Submitted Aug 2023
Best Websites Monitoring Data
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
I have not used other similar products so If I am going to compare for me google analytics provide accurate analytical data for my website's, I can monitor how the performances of my websites are doing well.
What is your favorite aspect of this product?
I like the visual representation of Google Analytics the data are well organized to see. I can easily track the performance of my conversions. And they provide notification's when this software is updating.
What do you dislike most about this product?
So far nothing I can say, For this is accurate for my websites data
What recommendations would you give to someone considering this product?
If you are looking for accurate websites data Google analytic provides good features and visual presentations. You can integrate your websites easily providing proper information's. You can trac and monitor the performance of the websites easily.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
