What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
1
Since last award
89 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Conversion Analysis
Audience Demographics
Paid Search Integration
Device and Browser Analytics
Customer Value Analysis
Search Engine Optimization
Data Visualization
Social Media Analytics
Customer Journey Modelling
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Ease of Implementation
Quality of Features
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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Google Analytics Reviews
Ankit S.
- Role: Sales Marketing
- Industry: Media
- Involvement: Business Leader or Manager
Submitted Oct 2023
The must have tool for any internet company
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Analytics is the most widely accepted data portal for any third party tool/service be it google ads or your internal datasets
What is your favorite aspect of this product?
The accuracy of data capturing and correctly tracking the conversion events is outstanding
What do you dislike most about this product?
It has most of the basic features but the advanced features like cohort based retention, data visualisation is still primitive in Google Analytics
What recommendations would you give to someone considering this product?
You may need to club Google analytics with a supportive 3rd party tool to make sense of the data completely
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Jenny H.
- Role: Industry Specific Role
- Industry: Not for Profit
- Involvement: Business Leader or Manager
Submitted Oct 2023
Relatively easy to use, but can be limited.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It offers many of the same features, but sometimes it's a little challenging to navigate through the dashboard. And other times I found some features very limiting.
What is your favorite aspect of this product?
It's free to implement and track, but to run tests and campaigns, those will cost more.
What do you dislike most about this product?
I don't like how it feels very limited for certain teams.
What recommendations would you give to someone considering this product?
If you're considering a website tracker, this would be a great start. Just simply it provides all the basic information and tools you need. But if you're looking for advanced tools, you may need other tools to help supplement.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Megha M.
- Role: Consultant
- Industry: Healthcare
- Involvement: End User of Application
Submitted Oct 2023
Easy to analyse & understand all aspects & graphs
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Promise & trust of google in terms of security & services
What is your favorite aspect of this product?
Security, ease of use & understanding
What do you dislike most about this product?
Nothing, excellent product
What recommendations would you give to someone considering this product?
Go for it, absolutely worthy product
Pros
- Enables Productivity
- Trustworthy
- Unique Features
- Efficient Service
