What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
1
Since last award
89 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Conversion Analysis
Audience Demographics
Paid Search Integration
Device and Browser Analytics
Customer Value Analysis
Search Engine Optimization
Data Visualization
Social Media Analytics
Customer Journey Modelling
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Ease of Implementation
Quality of Features
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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Google Analytics Reviews
𝐌𝐚𝐧𝐨𝐣 𝐊.
- Role: Sales Marketing
- Industry: Food and Beverage
- Involvement: Business Leader or Manager
Submitted Nov 2023
Best Analytics Software for Website Analysis
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
1) The Breath of Features is excellent 2) Depth of software is extensive
What is your favorite aspect of this product?
Online Training programs from google is a great initiative
What do you dislike most about this product?
1) Most of the Things in SEO are Hit & Trial Driven. The Search Engine is Google, Analytics is also from Google. Then why others are earning on Guiding the user that how to bring your Website at the Top organically. The software doesn't directs you towards the success in SEO. In a Premium Version the Google Analytics must give indicators for organic SEO success. Artificial Intelligence may be used to do the same. 2) No proper technical support (on call/mail) from the company. Google may itself create a paid implementation team/agency or outsource it to it's channel partners with due training & quality control
What recommendations would you give to someone considering this product?
Don't Think. Just Implement it. The level of Results & Benefits will depend upon the Capability & Knowledge of Google Analytics of your Team. Software is having great depth. Once implemented, you should also deep dive in insights to get firsthand feedback on you Marketing efforts & fine-tune your strategy..
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Unique Features
Ravi K.
- Role: Information Technology
- Industry: Retail
- Involvement: IT Development, Integration, and Administration
Submitted Nov 2023
easy to use, unique and customize product features
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
easy access, customizable reports.
What is your favorite aspect of this product?
Google Analytics Report customization
What do you dislike most about this product?
Data is not updating more real tme
What recommendations would you give to someone considering this product?
nothing to add here
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
Billy C.
- Role: Information Technology
- Industry: Other
- Involvement: IT Leader or Manager
Submitted Nov 2023
The industry leader on SEO and Website Analytics
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It's the most robust and comprehensive SEO and analytics tool. It's the industry standard. Its features integrate with almost all data aggregation software, making it ideal for anyone. Also, Google is the most used search engine.
What is your favorite aspect of this product?
The ease of monthly billing without a credit check.
What do you dislike most about this product?
As technology improves, API and tags change, requiring regular updating.
What recommendations would you give to someone considering this product?
This should be your first choice.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Saves Time
