What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
1
Since last award
89 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Conversion Analysis
Audience Demographics
Paid Search Integration
Device and Browser Analytics
Customer Value Analysis
Search Engine Optimization
Data Visualization
Social Media Analytics
Customer Journey Modelling
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Ease of Implementation
Quality of Features
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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Google Analytics Reviews
Victoria O.
- Role: Operations
- Industry: Technology
- Involvement: End User of Application
Submitted Dec 2023
Important tool in our software arsenal.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
The quality of data points provided by Google analytics is simply unmatched by any other product analytics tool, out there at the moment. While still having room for improvement, the quality of data points provided by Google analytics around how users engage with our web products, is indispensable when it comes to understanding the effectiveness of digital marketing campaigns and the behaviour of users and visitors to our web platform.
What is your favorite aspect of this product?
The seamless integration which currently exists between Google analytics and other Google products like Google search console and AdWords, contributes to maintaining a seamless and organized coordination of the different areas of our digital marketing experience.
What do you dislike most about this product?
Minor disparity in metrics between what is provided by Google analytics and those provided by other tools is a major area of dis-satisfaction for me. I must mention as well my belief that Google analytics can be a lot more intuitive than it is, especially for new users.
What recommendations would you give to someone considering this product?
From our own experience, I think it is of utmost importance to setup multiple filters and views, for efficient data segmentation.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Security Protects
Tyler T.
- Role: Sales Marketing
- Industry: Finance
- Involvement: Business Leader or Manager
Submitted Dec 2023
GA4 is a bust.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It's worse than anything I have used, including the old version.
What is your favorite aspect of this product?
It's easy to implement.
What do you dislike most about this product?
The usability of the product.
What recommendations would you give to someone considering this product?
Go with something else.
Pros
- Efficient Service
- Caring
- Respectful
- Client Friendly Policies
Cons
- Inhibits Innovation
- Slower Product Innovation
- Less Performance Enhancing
Anis A.
- Role: Information Technology
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Dec 2023
Only tool needed for complete overview of traffic
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Extremely user-friendly interface, event tracking
What is your favorite aspect of this product?
It's a free tool that covers all needs for getting user related data
What do you dislike most about this product?
Extensive features and possibilities require you to personalize the dashboard to meet your goals
What recommendations would you give to someone considering this product?
It's a free tool that comes with extensive set of features, it's needless to say that you will love the tool and its ease of use.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Unique Features
