What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
1
Since last award
89 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Conversion Analysis
Audience Demographics
Paid Search Integration
Device and Browser Analytics
Customer Value Analysis
Search Engine Optimization
Data Visualization
Social Media Analytics
Customer Journey Modelling
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Ease of Implementation
Quality of Features
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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Google Analytics Reviews
Arunkumar R.
- Role: Information Technology
- Industry: Banking
- Involvement: Business Leader or Manager
Submitted Apr 2024
Best website traffic monitoring software
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google analytics is helps to getting complete report about the traffic of website and applications.make the visitors reports and monitoring the website more easy.
What is your favorite aspect of this product?
This tool is giving the complete report out website traffic and all the details of performance of website.
What do you dislike most about this product?
My experience I am not feeling any drawbacks and everything is good.
What recommendations would you give to someone considering this product?
Best tool for seo management and monitoring the website traffic.
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity
Prince S.
- Role: Sales Marketing
- Industry: Other
- Involvement: IT Leader or Manager
Submitted Apr 2024
Google is Essential, omnipresent and ubiquitous.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Robust features, seamless integration, accessibility.
What is your favorite aspect of this product?
Comprehensive data insights for optimization.
What do you dislike most about this product?
Complexity for beginners, steep learning.
What recommendations would you give to someone considering this product?
Utilize tutorials, start with basics.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
Navadeep R.
- Role: Information Technology
- Industry: Engineering
- Involvement: End User of Application
Submitted Mar 2024
Outstanding tool for Analytics
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It stand outs in the pin pointed details of every analysis with other tools
What is your favorite aspect of this product?
It's free data driven attribution model helps get the accurate credit to all the ad clicks
What do you dislike most about this product?
Navigation is a bit problem in this
What recommendations would you give to someone considering this product?
Overall it's a great and reliable tool to use for getting the analysis of your website, ads, etc...
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Trustworthy
