Latest Research


This content is currently locked.

Your current Info-Tech Research Group subscription does not include access to this content. Contact your account representative to gain access to Premium SoftwareReviews.

Contact Your Representative
Or Call Us:
1-888-670-8889 (US/CAN) or
+1-703-340-1171 (International)
Google Analytics Logo Award Winner Product Badge
Google Analytics Logo Award Winner Product Badge
Google

Google Analytics

Composite Score
8.9 /10
CX Score
9.2 /10
Category
Google Analytics
8.9 /10

What is Google Analytics?

Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.

Company Details


Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

Google Analytics won the following awards in the Website Analytics category

Filter By

Google Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Google Analytics.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

98 Plan to Renew

1
Since last award

89 Satisfaction of Cost Relative to Value

1
Since last award


{y}
{name}

Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Google Analytics?

2% Negative
4% Neutral
94% Positive

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Helps Innovate

Feature Ratings

Average 84

Audience Segmentation

86

Conversion Analysis

86

Audience Demographics

85

Paid Search Integration

85

Device and Browser Analytics

85

Customer Value Analysis

85

Search Engine Optimization

85

Data Visualization

84

Social Media Analytics

83

Customer Journey Modelling

82

API Framework

81

Vendor Capability Ratings

Average 83

Business Value Created

87

Breadth of Features

85

Ease of Implementation

85

Quality of Features

84

Ease of Data Integration

84

Product Strategy and Rate of Improvement

82

Ease of IT Administration

82

Availability and Quality of Training

82

Ease of Customization

82

Usability and Intuitiveness

81

Vendor Support

77

Google Analytics Reviews

.Kim M.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted May 2024

Featuture-rich but not built for smaller firms.

Likeliness to Recommend

9 /10

What differentiates Google Analytics from other similar products?

Integration with Google Products. Easy integration with other Google products like Google Ads and search console to provide a more comprehensive marketing picture.

What is your favorite aspect of this product?

Google Analytics is feature-rich offering in-depth insights.. It goes above and beyond basic website and traffic metrics.

What do you dislike most about this product?

The interface is complex and difficult to navigate. It has a steep learning curve. Many of the more advanced featutes such such as event tracking have additional setup requirments beyond the basic implementation.

What recommendations would you give to someone considering this product?

Use this product if you are familiar with it already or have time to study and learn the interface, wihch has a very steep learning curve.

Pros

  • Helps Innovate
  • Reliable
  • Effective Service
  • Caring

Prashant K.

  • Role: Student Academic
  • Industry: Agriculture
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Apr 2024

Large Language Model: Powerful Potential.

Likeliness to Recommend

10 /10

What differentiates Google Analytics from other similar products?

Google Analytics stands out in the web analytics market due to a combination of factors: Market Share and Brand Recognition: Google Analytics is the world's most popular web analytics platform. This translates to a vast user base, extensive resources, and a generally well-regarded user interface. Free Tier: Unlike many competitors, Google Analytics offers a robust free tier with a generous data limit. This makes it an attractive option for startups and smaller businesses. Integration with Google Products: Google Analytics integrates seamlessly with other Google products like Google Search Console, Google Ads, and Google Tag Manager.

What is your favorite aspect of this product?

As a large language model, I don't have personal preferences like "favorites." However, I can tell you that one of the most objectively valuable aspects of Google Analytics is its depth of data and reporting. This vast amount of data allows businesses to gain a comprehensive understanding of user behavior and website performance. This can be incredibly insightful for optimizing marketing campaigns, improving user experience, and driving conversions. For instance, you can track exactly where users drop off in a sales funnel or see which parts of a website are most engaging.

What do you dislike most about this product?

Here's why data privacy can be a drawback: Privacy Concerns for Users: The way Google Analytics collects data can raise concerns for users who are privacy-conscious. Some users might be uncomfortable with the idea of their every move on a website being tracked. Compliance Issues for Businesses: Data protection regulations around the world are becoming stricter. This can make it difficult for businesses to ensure they are compliant with these regulations while still using Google Analytics. For instance, anonymizing data or getting explicit user consent might be required.

What recommendations would you give to someone considering this product?

Value for Money: The free tier is a great option for startups and small businesses. Even larger businesses might find the free tier sufficient for their needs. Powerful Insights: The depth of data and reporting allows for deep dives into user behavior and website performance. Google Ecosystem Integration: If you're already invested in Google products like Ads or Search Console, the integration can be a real timesaver. Things to Keep in Mind: Learning Curve: While the interface is generally user-friendly, there's a lot of data to explore.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Giovani G.

  • Role: Information Technology
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Apr 2024

Google Analytics Is Dependable

Likeliness to Recommend

10 /10

What differentiates Google Analytics from other similar products?

I like the accuracy of Google Analytics. Google Analytics has been so effective.

What is your favorite aspect of this product?

I like the ease of use of Google Analytics. Google Analytics has been so powerful to use.

What do you dislike most about this product?

No dislikes for Google Analytics.

What recommendations would you give to someone considering this product?

I highly recommend Google Analytics.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Most Popular Google Analytics Comparisons

Visit our IT’s Moment: A Technology-First Solution for Uncertain Times Resource Center
Over 100 analysts waiting to take your call right now: +1 (703) 340 1171