What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceGoogle Analytics Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Google Analytics.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
1
Since last award
89 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Conversion Analysis
Audience Demographics
Paid Search Integration
Device and Browser Analytics
Customer Value Analysis
Search Engine Optimization
Data Visualization
Social Media Analytics
Customer Journey Modelling
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Ease of Implementation
Quality of Features
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
Also Featured in...
Google Analytics Reviews
Weldon D.
- Role: Sales Marketing
- Industry: Healthcare
- Involvement: IT Leader or Manager
Submitted Jul 2024
"Easy to use, but terrible support
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics seamlessly integrates with other Google products like Google Ads, Search Console, and Data Studio, providing a holistic view of marketing efforts and website performance.
What is your favorite aspect of this product?
the data and conversion tracking
What do you dislike most about this product?
the terrible support
What recommendations would you give to someone considering this product?
get a consultant to help you
Pros
- Reliable
- Performance Enhancing
- Unique Features
- Enables Productivity
Cons
- Less Efficient Service
- Less Effective Service
- Less Caring
Nikolay V.
- Role: Information Technology
- Industry: Entertainment
- Involvement: Business Leader or Manager
Submitted May 2024
Great toot for website analytics
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Great tool has an in-depth analysis of how our customers interact across our websites and mobile applications
What is your favorite aspect of this product?
Google Analytics is a tool that comes with easy integrations with other tools which gives you ability to monetize the website content
What do you dislike most about this product?
The learning curve on how to use this tool could be a challenge
What recommendations would you give to someone considering this product?
Yes, I would recommend the tool because it is easy to use
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity
Vigneshwar P.
- Role: Sales Marketing
- Industry: Finance
- Involvement: IT Development, Integration, and Administration
Submitted May 2024
Efficient for analytics
Likeliness to Recommend
What is your favorite aspect of this product?
The ability to track website traffic, engagement, and conversion rates in real-time provides valuable insights for making data-driven decisions And The ability to create custom dashboards with specific metrics, filters, and widgets allows users to tailor their analytics experience to their specific needs.
What do you dislike most about this product?
Google Analytics has a vast array of features and settings, which can be overwhelming for new users And also It can take some time to process and update data, which can lead to delayed insights and decision-making.
What recommendations would you give to someone considering this product?
Clearly define your goals and objectives before setting up Google Analytics. This will help you track the right metrics and make data-driven decisions
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
