What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
1
Since last award
89 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Conversion Analysis
Audience Demographics
Paid Search Integration
Device and Browser Analytics
Customer Value Analysis
Search Engine Optimization
Data Visualization
Social Media Analytics
Customer Journey Modelling
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Ease of Implementation
Quality of Features
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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Google Analytics Reviews
Simran S.
- Role: Information Technology
- Industry: Other
- Involvement: End User of Application
Submitted Aug 2024
Best in business
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It was easy to use and the greatest analytics platform.
What is your favorite aspect of this product?
Setup simplicity. creation of insights. Without charge. Current traffic data
What do you dislike most about this product?
Poor customer support, but it worked.
What recommendations would you give to someone considering this product?
I can accomplish much for my business. Built-in reports let me verify crucial metrics.
Pros
- Inspires Innovation
- Caring
- Respectful
- Fair
Rahul y.
- Role: Industry Specific Role
- Industry: Other
- Involvement: End User of Application
Submitted Aug 2024
Analytics with simple setup.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Visualization tools Deep user behavior insights assist decision-making.
What is your favorite aspect of this product?
Best feature is that we can track every aspect of your website's performance and benefits without scripting.
What do you dislike most about this product?
Your data just covers the user's region. Raw data lacking. No client service.
What recommendations would you give to someone considering this product?
It was easy to use and the greatest analytics platform.
Pros
- Helps Innovate
- Unique Features
- Saves Time
- Respectful
Cons
- Less Reliable
- Less Caring
- Less Transparent
Swati B.
- Role: Operations
- Industry: Technology
- Involvement: End User of Application
Submitted Aug 2024
Awesome analytic product so happy to use it
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
this was the first product of its kind rest copied it, also Google offer free certification and lot of learning modules online
What is your favorite aspect of this product?
Google Trust , add on features and linkage to Google suite
What do you dislike most about this product?
it is good product nothing as such to dislike
What recommendations would you give to someone considering this product?
Go for it- get trained through easily available google learning module. get certification and get most of your data- visualize data to make more sense
Pros
- Helps Innovate
- Reliable
- Enables Productivity
- Inspires Innovation
