What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
1
Since last award
89 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Conversion Analysis
Audience Demographics
Paid Search Integration
Device and Browser Analytics
Customer Value Analysis
Search Engine Optimization
Data Visualization
Social Media Analytics
Customer Journey Modelling
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Ease of Implementation
Quality of Features
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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Google Analytics Reviews
Saurav K.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Aug 2024
Best Free Analytics Tool in Market
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
The main difference with other tracking or analytics tools is that Google Analytics is free. It helps you track your both web and app data along with paid media campaigns running on platforms like Meta or Google. The data has enough variables to give enough information, you get the user's age, gender, interests, profession, and geographic location. So it is an interesting platform to have.
What is your favorite aspect of this product?
My favorite part as of now is that now Google Analytics uses event based data in-place of session based data. Which now gives a new way to understand your user flow on your website.
What do you dislike most about this product?
The one thing which bugs most of the users is the its customer support. Very difficult to get hold of them and get your issues resolved in timely manner.
What recommendations would you give to someone considering this product?
Hey, First thing is that Google Analytics is free so go for it. And second thing is that if you really wish to understand your user flow in your website then this is a must tool so I don't think anyone would want to avoid it.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Preetika T.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Aug 2024
Ga4 is not as in depth as UA
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
You've to tatget search engine, so why would you prefer any other tool, first go to tool is this.
What is your favorite aspect of this product?
audience insights
What do you dislike most about this product?
new version is really complex, less cutsomisable.
What recommendations would you give to someone considering this product?
You can at least use free version, then give it thought whether it's your go to tool or not.
Pros
- Respectful
- Helps Innovate
- Continually Improving Product
- Reliable
Rimsha K.
- Role: Sales Marketing
- Industry: Finance
- Involvement: End User of Application
Submitted Aug 2024
I understand web and mobile traffic better.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google analytics data metrics covers a vast area of user interaction with our web and mobile platform , such as multi-channel attributions, audience segmentation, traffic reporting and traffic source tracking, funnel analysis, etc While close substitute solutions provides specific metrics, none is currently able to provide metrics as vast as what Google analytics provides . Asides the above, Google analytics is deeply integrated with Google's ecosystem by integrating with other Google solution like Google search and Google ads. Enabling a more advanced visibility into cross channel conversion tracking and search performance.
What is your favorite aspect of this product?
Analytics built-in automation, I love this part of Google analytics and it is currently my favorite, I have leveraged on Google analytics (GA) machine learning models to analyze critical data generated off the end-users interaction with my company's product website and mobile app. By using GA's in-built machine learning models, it is a lot straightforward to predict the behavior and future actions of our website and mobile application users with less manual effort.
What do you dislike most about this product?
Although I do get spoilt for choice when I use Google analytics for tracking website and mobile application data, I was overwhelmed in the first few months of using this software solution. This complexity was as a result of the amount of features and settings available on Google analytics, is the major con I can associate with this product. Good training within organizations and even dedicated access to Google analytics support materials help to alleviate the above potential 'con' of this product.
What recommendations would you give to someone considering this product?
I recommend Google analytics.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Security Protects
