What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
1
Since last award
89 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Conversion Analysis
Audience Demographics
Paid Search Integration
Device and Browser Analytics
Customer Value Analysis
Search Engine Optimization
Data Visualization
Social Media Analytics
Customer Journey Modelling
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Ease of Implementation
Quality of Features
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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Google Analytics Reviews
Israel N.
- Role: Sales Marketing
- Industry: Media
- Involvement: Initial Implementation
Submitted Dec 2024
Fantastic product!
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
integrates with other Google products like Google Ads, Google Tag Manager, Google BigQuery, and Search Console, making it easier to analyze data from multiple touchpoints in one ecosystem.
What is your favorite aspect of this product?
Google Analytics excels at providing detailed insights into user behavior, allowing businesses to track, analyze, and understand how customers interact with their websites, apps, and digital campaigns.
What do you dislike most about this product?
Limited Support for Free Users
What recommendations would you give to someone considering this product?
Define what you want to achieve with Google Analytics (e.g., tracking sales conversions, understanding user behavior, or improving marketing ROI). A clear focus will help you configure the tool effectively.
Pros
- Helps Innovate
- Reliable
- Effective Service
- Inspires Innovation
Danilo F.
- Role: C-Level
- Industry: Government
- Involvement: IT Leader or Manager
Submitted Nov 2024
Essential service for your company, when it comes
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
The difference is dynamics, precision and reliability
What is your favorite aspect of this product?
Range and reliability
What do you dislike most about this product?
At the moment, there is nothing that I dislike about this product.
What recommendations would you give to someone considering this product?
When it comes to data and information, Google is a reference in data and information, bringing them with confidence and dynamics
Pros
- Saves Time
- Reliable
- Enables Productivity
- Trustworthy
Md A.
- Role: Information Technology
- Industry: Other
- Involvement: End User of Application
Submitted Nov 2024
Understanding How Users Act
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Offers more detailed information than simple web counts.
What is your favorite aspect of this product?
A lot of information about users' locations and their activities.
What do you dislike most about this product?
The first time around it can be stressful.
What recommendations would you give to someone considering this product?
to improve website speed.
Pros
- Helps Innovate
- Enables Productivity
- Trustworthy
- Efficient Service
Cons
- Less Reliable
