What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
1
Since last award
89 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Conversion Analysis
Audience Demographics
Paid Search Integration
Device and Browser Analytics
Customer Value Analysis
Search Engine Optimization
Data Visualization
Social Media Analytics
Customer Journey Modelling
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Ease of Implementation
Quality of Features
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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Google Analytics Reviews
Rishabh S.
- Role: Sales Marketing
- Industry: Food and Beverage
- Involvement: End User of Application
Submitted Feb 2025
Wonderful Product Highly suggested
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Unique features and realistic approach
What is your favorite aspect of this product?
Accurate data with facts and figures
What do you dislike most about this product?
Not really but interface could be improved for new users
What recommendations would you give to someone considering this product?
If you want to compete in the market and try to have realistic approach to improve the conversion rate than you can go and it also helps to keep up with recent trends and patterns as welll
Pros
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
Martin M.
- Role: Student Academic
- Industry: Education
- Involvement: IT Development, Integration, and Administration
Submitted Feb 2025
Good software for understanding website performanc
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google analytics is easy to deploy in any mobile application or website to understand how users do interact with websites and, have complete guide to understand how to deploy the solution if you are a newbies
What is your favorite aspect of this product?
I do like how it is easy to install the software in any website with just GA code even when you are. a beginner to the software
What do you dislike most about this product?
Have not seen any technical issue currently and the tool is very easy to use even in the mobile application
What recommendations would you give to someone considering this product?
I would recommend the solution
Pros
- Efficient Service
- Client's Interest First
- Helps Innovate
- Continually Improving Product
Deyan G.
- Role: Sales Marketing
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Feb 2025
A tool you can ignore or replace.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
No other tool gives you so much actual data.
What is your favorite aspect of this product?
The sheer range of capabilities.
What do you dislike most about this product?
It's somewhat difficult to create custom reports.
What recommendations would you give to someone considering this product?
To make it easier to use.
Pros
- Client's Interest First
- Generous Negotitation
- Over Delivered
- Transparent
Cons
- Slower Product Innovation
- Vendor Friendly Policies
- Less Fair
