What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
1
Since last award
89 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Conversion Analysis
Audience Demographics
Paid Search Integration
Device and Browser Analytics
Customer Value Analysis
Search Engine Optimization
Data Visualization
Social Media Analytics
Customer Journey Modelling
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Ease of Implementation
Quality of Features
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
Also Featured in...
Google Analytics Reviews
Branko J.
- Role: Operations
- Industry: Finance
- Involvement: End User of Application
Submitted Feb 2025
"One of a kind for web analytics"
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics stands out with its deep integration with Google services, robust data tracking, and powerful reporting tools, all available for free.
What is your favorite aspect of this product?
Its detailed insights and powerful reporting tools for tracking user behavior.
What do you dislike most about this product?
Steep learning curve for beginners.
What recommendations would you give to someone considering this product?
Starting with the basics and gradually exploring advanced features. Take advantage of Google Analytics' tutorials and resources to learn the interface and make the most of its capabilities.
Pros
- Helps Innovate
- Performance Enhancing
- Enables Productivity
- Unique Features
Cons
- Slower Product Innovation
- Vendor Friendly Policies
- Vendor's Interest First
KUNAL K.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Feb 2025
Strong and secure platform for data analytics
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It provides best features to check user behaviour of our product and using this tool is easy and simple as we don't require to much configuration to use this product.
What is your favorite aspect of this product?
Our favourite aspect of this software is its functionality as they provide real time data and monitor user behaviour and provide overall report that help us to analyse our product and make better according to user needs.
What do you dislike most about this product?
It is best and amazing software no dislike yet
What recommendations would you give to someone considering this product?
It provides all the reports and data and using this software is simple and you can multiple things of this software to make product better and analys all the reports and data more easily.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Muhumuza U.
- Role: Operations
- Industry: Not for Profit
- Involvement: End User of Application
Submitted Feb 2025
Easy one to use to get website insightis
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
No cost is required to use the Google analytics platform to check the website data unlike other tools where you must by all ways pay to use them, and supports all website formats, whether Wordpress or custom website with the straightforward integration of the solution
What is your favorite aspect of this product?
It does not cost anything to use nor requring any maintenance cost, stable and scalable to work regardless of how big the website is, and comes with clear steb by step guides on how to optimise the reporting and, is very have professional looking dashboards
What do you dislike most about this product?
It is good and have no technical issues currently with the software, but one must have enough skills to read and understand the data from the GA
What recommendations would you give to someone considering this product?
I would recommend the solution
Pros
- Client Friendly Policies
- Altruistic
- Helps Innovate
- Continually Improving Product
