What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
1
Since last award
89 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Conversion Analysis
Audience Demographics
Paid Search Integration
Device and Browser Analytics
Customer Value Analysis
Search Engine Optimization
Data Visualization
Social Media Analytics
Customer Journey Modelling
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Ease of Implementation
Quality of Features
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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Google Analytics Reviews
Siddhaarth S.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Mar 2025
Unleashing Data to Drive Revenue and Optimize Grow
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Its sophisticated segmentation, real-time reporting, and close connection with Google's advertising ecosystem provide actionable information that support revenue-driven choices.
What is your favorite aspect of this product?
Its strong analytics features, which offer detailed information on consumer behavior and facilitate precise targeting and tactical campaign modifications, are something I appreciate.
What do you dislike most about this product?
A high learning curve or premium investment may occasionally be required due to the intricacy of the interface and the free tier's reliance on data sampling, which can mask detailed insights.
What recommendations would you give to someone considering this product?
To effectively utilize its potential, make an investment in appropriate training and the creation of a data strategy. Consider upgrading to GA 360 if your scale demands more precise, unsampled data for optimized revenue outcomes.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Inspires Innovation
Sabrina A.
- Role: Sales Marketing
- Industry: Media
- Involvement: IT Development, Integration, and Administration
Submitted Mar 2025
Intelligent tool for understanding customers
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
What makes Google analytics so different is the straightforward integration of the solution with other tools like website without requiring technical knowledge, as well, the solution comes with clearer documentations to guide on how to integrate the solution
What is your favorite aspect of this product?
I like the tool UI of the solution, very smooth and easy to navigate and, comes with customized dashboard that makes it possible to only access data relevant to your needs
What do you dislike most about this product?
I would appreciate if they get the ability to filter website traffic from real one to the bot traffic as currently they do not have the ability to not record bot traffic
What recommendations would you give to someone considering this product?
I would recommend the solution for website performace improvement and analytics
Pros
- Continually Improving Product
- Caring
- Reliable
- Performance Enhancing
Mark B.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Mar 2025
GA4 has turned data analysis into a frustration.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics sets the benchmark for excellence in website analytics, earning its place as the industry standard.
What is your favorite aspect of this product?
It efficiently captures comprehensive website analytics with exceptional precision.
What do you dislike most about this product?
Google Analytics 4 has made obtaining simple insights and data unnecessarily complicated. It seems the user interface was designed without thorough usability testing.
What recommendations would you give to someone considering this product?
Google Analytics collects all the essential data, but making sense of it can be unnecessarily complicated.
Pros
- Reliable
- Includes Product Enhancements
- Security Protects
- Unique Features
Cons
- Slower Product Innovation
- Less Productive
- Inhibits Innovation
