What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
1
Since last award
89 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Conversion Analysis
Audience Demographics
Paid Search Integration
Device and Browser Analytics
Customer Value Analysis
Search Engine Optimization
Data Visualization
Social Media Analytics
Customer Journey Modelling
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Ease of Implementation
Quality of Features
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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Google Analytics Reviews
saumil s.
- Role: Information Technology
- Industry: Engineering
- Involvement: End User of Application
Submitted Mar 2025
Best tool for user tracking
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Easy to use interface and easy to configure
What is your favorite aspect of this product?
The provides with user tracking and traffic management
What do you dislike most about this product?
No specific dislike for this product
What recommendations would you give to someone considering this product?
I would recommend this product to other users
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Nishu C.
- Role: Consultant
- Industry: Technology
- Involvement: End User of Application
Submitted Mar 2025
Google Analytics is the best tool for tracking web
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It's very easy to see how people find and use your website with Google Analytics. It tells you where your traffic is coming from in real time, which other platforms don't.
What is your favorite aspect of this product?
The traffic sources report is very detailed, and it's easy to see how much traffic is coming from search engines, social networks, and direct hits. You can also see how people move around the site with the "user flow" tool.
What do you dislike most about this product?
Real-time information can take a while to update, which can be annoying if you have a lot of traffic.
What recommendations would you give to someone considering this product?
When you use Google Analytics to track your website, it's easy to see where people are coming from.
Pros
- Reliable
- Unique Features
- Efficient Service
- Caring
Sanya F.
- Role: Information Technology
- Industry: Consulting
- Involvement: Business Leader or Manager
Submitted Mar 2025
Must Have Web Analytics For Your Marketing
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
What really differentiate Google Analytics from other similar product are many but just to mention a few like its robust data handling, insightful reporting, and seamless integration with other Google and non-Google tools.
What is your favorite aspect of this product?
My favorite aspect of Google Analytics is the breadth of available reports and dashboards in the system. I love it so much because it gives details of my results at a glance.
What do you dislike most about this product?
Well, what i don't really like about Google Analytics is the one only have information about the user and not the exact area/region. They also need to improve on their customer support. The set-up can also be challenging especially for beginners.
What recommendations would you give to someone considering this product?
I have been using Google Analytics for the past 7 years now, and I can recommend this tool for any individual/business looking for an accurate analytics and report from their websites or wherever they get traffic from.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
