What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
1
Since last award
89 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Conversion Analysis
Audience Demographics
Paid Search Integration
Device and Browser Analytics
Customer Value Analysis
Search Engine Optimization
Data Visualization
Social Media Analytics
Customer Journey Modelling
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Ease of Implementation
Quality of Features
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
Also Featured in...
Google Analytics Reviews
Faith O.
- Role: Sales Marketing
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Jun 2025
Adding GA to GTM is what made it icing on the cake
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
The ability to integrate the snippets eaily to GTM and the fact that I can custom events
What is your favorite aspect of this product?
Custom events and the part where I can have different visualizations for different users. Also love
What do you dislike most about this product?
it can be overwhelming
What recommendations would you give to someone considering this product?
I'd say they should take their time, becuase it can very discouraging to use at first, but once they find thier way around it that's all
Pros
- Continually Improving Product
- Helps Innovate
- Reliable
- Performance Enhancing
Gayathri M.
- Role: Public Sector
- Industry: Healthcare
- Involvement: IT Development, Integration, and Administration
Submitted Jul 2025
Master Analytics
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
What sets Google Analytics apart from its competitors is its seamless integration with other Google services, making data analysis easier and more accessible for users.
What is your favorite aspect of this product?
Analytics and the way it gives
What do you dislike most about this product?
I might dislike the most is often related to its user interface. If it's not intuitive or user-friendly, it can be frustrating to navigate, especially for new users.
What recommendations would you give to someone considering this product?
Leverage Google Analytics 4 by mastering its features, defining your goals, tracking events, and integrating with Google Ads to enhance your marketing insights.
Pros
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
- Trustworthy
Blessing A.
- Role: Student Academic
- Industry: Communications
- Involvement: End User of Application
Submitted May 2025
A visionary product with very amiable features.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Deep Integration with Google Products like Google Ads, Google Search Console, Google Tag Manager, and BigQuery (for advanced data analysis).
What is your favorite aspect of this product?
Everything is my favorite, especially easy use and customer onboarding process.
What do you dislike most about this product?
Nothing yet
What recommendations would you give to someone considering this product?
Better enjoyed with other google products.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
