What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
1
Since last award
89 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Conversion Analysis
Audience Demographics
Paid Search Integration
Device and Browser Analytics
Customer Value Analysis
Search Engine Optimization
Data Visualization
Social Media Analytics
Customer Journey Modelling
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Ease of Implementation
Quality of Features
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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Google Analytics Reviews
Jonathan P.
- Role: Information Technology
- Industry: Consulting
- Involvement: End User of Application
Submitted Jul 2025
Custom dashboards are very useful
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
The standard reports can be overwhelming. google analytics is better because you can create your own custom dashboards.
What is your favorite aspect of this product?
I have created a simple dashboard with only the 5 most important metrics for my business. i look at it every morning.
What do you dislike most about this product?
It takes time to set up the dashboards correctly.
What recommendations would you give to someone considering this product?
Create a simple dashboard for yourself so you dont get lost in all the other reports.
Pros
- Performance Enhancing
- Enables Productivity
- Unique Features
- Client's Interest First
Cons
- Under Delivered
- Inhibits Innovation
Andrew P.
- Role: Sales Marketing
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Jul 2025
The most comprehensive analytics platform
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
They are still the leader in the field with the most advanced tracking and analysis. The ease of implementation and use is second to none.
What is your favorite aspect of this product?
Gaining data and insight is at it's core the main feature and for what I use it the most.
What do you dislike most about this product?
User management and access is often a pain and cumbersome process. I wish it was a bit easier to manage users for various analytics properties.
What recommendations would you give to someone considering this product?
If you've never used it before it may be a bit overwhelming, you may have a bit of a learning curve with it but Google has made things fairly straightforward and there is depth of knowledge out there on it from Google itself and also users.
Pros
- Helps Innovate
- Trustworthy
- Efficient Service
- Respectful
Sunday B.
- Role: Human Resources
- Industry: Consulting
- Involvement: Business Leader or Manager
Submitted Jul 2025
powerful but hard and tough on beginners
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics stands out for its seamless integration with Google tools, powerful event-based tracking, and generous free features — making it ideal for marketers and businesses to analyze and optimize digital performance.
What is your favorite aspect of this product?
my favorite aspect is its real-time and event-based tracking, which allows you to see exactly how users interact with your site or app and make data-driven decisions quickly.
What do you dislike most about this product?
its reporting setup is very confusing for new client and beginners
What recommendations would you give to someone considering this product?
learn more about the products and make proper research
Pros
- Reliable
- Unique Features
- Efficient Service
- Caring
Cons
- Vendor's Interest First
- Under Delivered
- Leverages Incumbent Status
