What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
1
Since last award
89 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Conversion Analysis
Audience Demographics
Paid Search Integration
Device and Browser Analytics
Customer Value Analysis
Search Engine Optimization
Data Visualization
Social Media Analytics
Customer Journey Modelling
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Ease of Implementation
Quality of Features
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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Google Analytics Reviews
Daniel O.
- Role: Finance
- Industry: Manufacturing
- Involvement: IT Development, Integration, and Administration
Submitted Jul 2025
I Now know my website performance well cheaply
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Has beautiful visual beautiful cards that makes it simple to see which data you want to see and the ability to customise which kind of data you want to see from the website and application
What is your favorite aspect of this product?
Ease of using of the solution on many websites without any subscriptions or limitations and the mobile apps makes it easy for me to access website analytics on the go with the fast loading mobile app of the GA
What do you dislike most about this product?
Often the solution returns internal error when you are accessing the Google analytics data and, also the solution can detect bot traffic
What recommendations would you give to someone considering this product?
Easy to use the solution and affordable enough hence I WOULD recommend the solution
Pros
- Continually Improving Product
- Trustworthy
- Efficient Service
- Caring
Christiana J.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Jul 2025
Robust Analytics with Crystal-Clear Insights
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics uses smart AI insights, flexible tracking, and respects your privacy while bringing together data from different platforms. This makes it easier to get clear, useful information that helps you make better decisions compared to other tools.
What is your favorite aspect of this product?
I love how it uses AI to turn complex data into clear, actionable insights. It makes understanding user behavior much easier, helping businesses make smarter decisions without getting overwhelmed by numbers.
What do you dislike most about this product?
That will be how complex it can be, especially for beginners or small businesses without expert help. Another thing I hate is the limited personalized support during setup and migration makes it harder to get started smoothly.
What recommendations would you give to someone considering this product?
Use Google’s tutorials, guides, and training programs to build your knowledge. Regularly review reports and practice creating goals and segments to gain insights that are relevant to your business. Also, focus on key metrics like where your visitors come from, how they interact with your site, and conversion tracking before exploring more advanced features.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Vikas B.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Jul 2025
it helps me understand my customers.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
before, i was just guessing who my customers were. google analytics is better because it gives me real data about my audience.
What is your favorite aspect of this product?
i learned that many of our customers are using mobile phones, so we made our website better for mobile. this helped increase our sales.
What do you dislike most about this product?
it does not tell you why people are doing things. it only tells you what they are doing. you still need to talk to your customers.
What recommendations would you give to someone considering this product?
use the audience reports to build a better picture of who you are selling to.
Pros
- Performance Enhancing
- Enables Productivity
- Trustworthy
- Caring
Cons
- Commodity Features
- Slower Product Innovation
