What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
1
Since last award
89 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Conversion Analysis
Audience Demographics
Paid Search Integration
Device and Browser Analytics
Customer Value Analysis
Search Engine Optimization
Data Visualization
Social Media Analytics
Customer Journey Modelling
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Ease of Implementation
Quality of Features
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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Google Analytics Reviews
Ava C.
- Role: Information Technology
- Industry: Telecommunications
- Involvement: End User of Application
Submitted Aug 2025
Google analytics review
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Helps me track website traffic from our website visitors, analyze how they interact with our sites. Use the collected data to detect areas that need improvement and improve performance
What is your favorite aspect of this product?
Has real time data reports and integrates with other software making it easy to use
What do you dislike most about this product?
No problem with this software
What recommendations would you give to someone considering this product?
Helps to understand website performance and behaviors
Pros
- Reliable
- Efficient Service
- Performance Enhancing
- Enables Productivity
Sandip D.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Aug 2025
setting up goals is essential.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
just looking at traffic is not enough. google analytics is better because it lets you set up goals to track important actions, like a purchase or a form submission.
What is your favorite aspect of this product?
i can see exactly which marketing channels are bringing me the most valuable customers.
What do you dislike most about this product?
setting up goals in ga4 is much more complicated than it was in the old version. it is all based on events now.
What recommendations would you give to someone considering this product?
the first thing you should do after installing the code is to set up your conversion goals. without them, the data is not very useful.
Pros
- Helps Innovate
- Continually Improving Product
- Unique Features
- Effective Service
Silver T.
- Role: C-Level
- Industry: Media
- Involvement: IT Development, Integration, and Administration
Submitted Aug 2025
Website performance tool which is free to use
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
The Best about Google Analytics is that even when you are a beginner, the Integrations are always easy as long as you have the ability to place the G-TAG on the website. Secondly what makes the solution more different is the clean visual interface which make the solution so easy for any to understand website metrics, where traffic comes from most and the pages on the website they often visit
What is your favorite aspect of this product?
Integrates with Google Console which gives the best deep insight about the website performance, key words they use to find the website, the most traffic channels and mediums and simplifies the way to advertise online through Google ads due to presence of the words they capture for which the users use to find the website.
What do you dislike most about this product?
Have not seen much challenges, though it would be good if it is easy to configure the dashboard and analytic cards basng on the information I want to see first than the default ones that are more often irrelevant data
What recommendations would you give to someone considering this product?
I would recommend the solution
Pros
- Reliable
- Altruistic
- Includes Product Enhancements
- Helps Innovate
