What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
1
Since last award
89 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Conversion Analysis
Audience Demographics
Paid Search Integration
Device and Browser Analytics
Customer Value Analysis
Search Engine Optimization
Data Visualization
Social Media Analytics
Customer Journey Modelling
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Ease of Implementation
Quality of Features
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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Google Analytics Reviews
Willis P.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Sep 2023
Fantastic product, excellent pricing
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Easy to integrate to any metric collecting source and extremely easy to use for any type of audience
What is your favorite aspect of this product?
This product offers outstanding flexibility and the analytics reporting widgets are amazing
What do you dislike most about this product?
It has so many options that could become overwhelming
What recommendations would you give to someone considering this product?
This is a fantastic product if you are looking for a visual analytics tool which collects your clickstreams on your website and delivers reliable dashboards for decision-making focused on improving your website user experience.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Simon M.
- Role: Operations
- Industry: Media
- Involvement: End User of Application
Submitted Sep 2023
Benchmark analytical tool
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Simple to use, and gets analytical results quickly
What is your favorite aspect of this product?
Accurate real time data
What do you dislike most about this product?
Transition to Google Analytics 4 was quite troublesome
What recommendations would you give to someone considering this product?
Best option in market, try a demo account first.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Venkatesh R.
- Role: Sales Marketing
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Sep 2023
World Class Analytics Tool!
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Free and fantastic analytics tool in the market.
What is your favorite aspect of this product?
All the features are amazing. The Most loved part is Assisted conversions.
What do you dislike most about this product?
No dislikes in this tool.
What recommendations would you give to someone considering this product?
If you are looking for free analytics tool? Google Analytics will be your choice then!
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
