What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
1
Since last award
89 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Conversion Analysis
Audience Demographics
Paid Search Integration
Device and Browser Analytics
Customer Value Analysis
Search Engine Optimization
Data Visualization
Social Media Analytics
Customer Journey Modelling
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Ease of Implementation
Quality of Features
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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Google Analytics Reviews
Sam H.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Oct 2023
No competition -- It's big, free and useable.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It's the largest and integrates with other google products, so it's necessary for a marketing agency like ours.
What is your favorite aspect of this product?
It's free. And has a widely supported knowledgebase.
What do you dislike most about this product?
GA4's UI is so different than GA3 and it's taken a while to get used to it. I'm sure I'll like it once I understand it better, though.
What recommendations would you give to someone considering this product?
Get a training course for it.
Pros
- Reliable
- Includes Product Enhancements
- Performance Enhancing
- Enables Productivity
Cons
- Less Effective Service
- Leverages Incumbent Status
- Inhibits Innovation
Manuela Z.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Oct 2023
Fantastic product! Amazing results
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Integration with Google ecosystem, free tier, friendly interface, event tracking, audience segmentation
What is your favorite aspect of this product?
Ease of use, powerful tracking capabilities, and the fact that it offers a free version that can be quite robust for most small to medium-sized businesses. Additionally, its integration with other Google services and the availability of real-time data are often cited as favorable aspects.
What do you dislike most about this product?
Complexity for beginners
What recommendations would you give to someone considering this product?
Start with the basics, set clear goals, customize your setup, segment your audience, do constant training
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Unique Features
Sourav S.
- Role: Sales Marketing
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Oct 2023
Unique tool in the market.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It gives a holistic view of website metrics which other products have failed to give.
What is your favorite aspect of this product?
One-stop tool for tracking everything for the website and product.
What do you dislike most about this product?
The UI is very bad. It requires a lot of time in tutorials.
What recommendations would you give to someone considering this product?
Highly recommended for all businesses.
Pros
- Effective Service
- Performance Enhancing
- Trustworthy
- Acts with Integrity
Cons
- Less Transparent
- Less Generous
- Under Delivered
