What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
1
Since last award
89 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Conversion Analysis
Audience Demographics
Paid Search Integration
Device and Browser Analytics
Customer Value Analysis
Search Engine Optimization
Data Visualization
Social Media Analytics
Customer Journey Modelling
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Ease of Implementation
Quality of Features
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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Google Analytics Reviews
Vipul C.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Oct 2023
Best for Website Analytics
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
More detailed dashboard in comparison to Adobe Analytics.
What is your favorite aspect of this product?
Customizable features.
What do you dislike most about this product?
Nothing so far
What recommendations would you give to someone considering this product?
Reliable analytics tool. Go ahead.
Pros
- Performance Enhancing
- Trustworthy
- Unique Features
- Effective Service
Luis A.
- Role: Information Technology
- Industry: Food and Beverage
- Involvement: IT Development, Integration, and Administration
Submitted Oct 2023
Excellent Analytics Tool for starters
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
The great differentiator is undoubtedly the price, it offers a variety of pricing models depending on the company needs, this gives Google analytics the flexibility to give different products depending on user needs.
What is your favorite aspect of this product?
Mobile Analytics interactions is the greatest feature you will ever find and from my perspective is a must try.
What do you dislike most about this product?
There is an oppotunity area in Google analytics and it's support.
What recommendations would you give to someone considering this product?
As a starting point for Analytics is great but eventually will need to migrate to a more robust system.
Pros
- Reliable
- Efficient Service
- Respectful
- Generous Negotitation
Cons
- Less Friendly Negotiation
Harshal G.
- Role: Industry Specific Role
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Oct 2023
Essential for data-driven decisions.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It is powerful, free, and widely used. It offers in-depth insights into website performance, user behavior, and marketing impact, which is important for improving websites and making informed decisions.
What is your favorite aspect of this product?
website performance and user behaviour.
What do you dislike most about this product?
Little bit Complexity.
What recommendations would you give to someone considering this product?
Start with the basics, set clear goals, and learn to customize reports to get valuable insights from Google Analytics for your website.
Pros
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
- Inspires Innovation
