What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
1
Since last award
89 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Conversion Analysis
Audience Demographics
Paid Search Integration
Device and Browser Analytics
Customer Value Analysis
Search Engine Optimization
Data Visualization
Social Media Analytics
Customer Journey Modelling
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Ease of Implementation
Quality of Features
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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Google Analytics Reviews
Mihir M.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Nov 2023
The best analytics tool for Websites
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics provides in-depth web and app analytics, integrating seamlessly with Google's ecosystem.
What is your favorite aspect of this product?
The accuracy of capturing the data points and the user journey is one of the best and reliable ones.
What do you dislike most about this product?
We expected even more features and volumes under free feature, the paid version is very costly for startups
What recommendations would you give to someone considering this product?
Just make sure that google analytics is integrated following the best practices to make the best use of it.
Pros
- Reliable
- Enables Productivity
- Unique Features
- Helps Innovate
Cons
- Less Generous
Ankit S.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Oct 2023
Analytics is the mandatory tool to have
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google analytics is the most widely accepted tool that's available for integrations in other tools
What is your favorite aspect of this product?
The ease of integration is the most favourite aspect of google analytics, also the integration of GA4 + Firebase is outstanding
What do you dislike most about this product?
The cost is a bit high
What recommendations would you give to someone considering this product?
Website analytics is the must have tool for website analytics
Pros
- Saves Time
- Helps Innovate
- Reliable
- Efficient Service
Dnyanoba M.
- Role: Operations
- Industry: Healthcare
- Involvement: End User of Application
Submitted Oct 2023
Perfect web analytics tool
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Cost of implementation, and ease of use and the main features which makes it good to have.
What is your favorite aspect of this product?
It covers all the basics of web analytics and we can check the demographics of users also.
What recommendations would you give to someone considering this product?
I would really recommend this software for all types of web analytics and related works. It is easy to implement and cost effective as well.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Trustworthy
