What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Google Analytics.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
1
Since last award
89 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Conversion Analysis
Audience Demographics
Paid Search Integration
Device and Browser Analytics
Customer Value Analysis
Search Engine Optimization
Data Visualization
Social Media Analytics
Customer Journey Modelling
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Ease of Implementation
Quality of Features
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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Google Analytics Reviews
Salih K.
- Role: Sales Marketing
- Industry: Consulting
- Involvement: End User of Application
Submitted Nov 2023
Best Website Analytics Tool Ever
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
I think GA is simply the best when you consider website analytics.
What is your favorite aspect of this product?
Analyzing and monitoring website traffic have never been this easy.
What do you dislike most about this product?
I really think that GA4 should improve itself.
What recommendations would you give to someone considering this product?
I think people should get used to training's especially for GA4.
Pros
- Caring
- Appreciates Incumbent Status
- Helps Innovate
- Continually Improving Product
Dhruv B.
- Role: Information Technology
- Industry: Retail
- Involvement: End User of Application
Submitted Nov 2023
Amazing features and availability of data
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
I haven't used anything else
What is your favorite aspect of this product?
So much data to sift through, its a delight
What do you dislike most about this product?
UX is not as easy as some other tools I'm used to
What recommendations would you give to someone considering this product?
UX and training improvements
Pros
- Efficient Service
- Effective Service
- Inspires Innovation
- Caring
Eduardo R.
- Role: Vendor Management
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Nov 2023
Powerful and detailed
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It offers a free robust version that is incredibly functional for most users, especially small and medium-sized businesses. This sets it apart from many other platforms that may require payments up front or for more advanced functionality.
What is your favorite aspect of this product?
its ability to provide detailed information about user behavior on my website in real time. I can see traffic sources, session durations, bounce rates and conversions, which is crucial to understanding what is working and what needs improvement.
What do you dislike most about this product?
What I dislike most is the complexity and learning curve required to take advantage of all its features.
What recommendations would you give to someone considering this product?
Given the complexity and depth of Google Analytics, set aside time to familiarize yourself with the tool. Use free resources like Google Analytics Academy, blogs, and forums to accelerate your learning.
Pros
- Unique Features
- Efficient Service
- Effective Service
- Respectful
