Latest Research


This content is currently locked.

Your current Info-Tech Research Group subscription does not include access to this content. Contact your account representative to gain access to Premium SoftwareReviews.

Contact Your Representative
Or Call Us:
1-888-670-8889 (US/CAN) or
+1-703-340-1171 (International)
Google Analytics Logo Award Winner Product Badge
Google Analytics Logo Award Winner Product Badge
Google

Google Analytics

Composite Score
8.9 /10
CX Score
9.2 /10
Category
Google Analytics
8.9 /10

What is Google Analytics?

Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.

Company Details


Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

Google Analytics won the following awards in the Website Analytics category

Filter By

Google Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Google Analytics.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

98 Plan to Renew

1
Since last award

89 Satisfaction of Cost Relative to Value

1
Since last award


{y}
{name}

Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Google Analytics?

2% Negative
4% Neutral
94% Positive

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Helps Innovate

Feature Ratings

Average 84

Audience Segmentation

86

Conversion Analysis

86

Audience Demographics

85

Paid Search Integration

85

Device and Browser Analytics

85

Customer Value Analysis

85

Search Engine Optimization

85

Data Visualization

84

Social Media Analytics

83

Customer Journey Modelling

82

API Framework

81

Vendor Capability Ratings

Average 83

Business Value Created

87

Breadth of Features

85

Ease of Implementation

85

Quality of Features

84

Ease of Data Integration

84

Product Strategy and Rate of Improvement

82

Ease of IT Administration

82

Availability and Quality of Training

82

Ease of Customization

82

Usability and Intuitiveness

81

Vendor Support

77

Google Analytics Reviews

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: Business Leader or Manager
Validated Review
Anonymous Reviewer

Submitted Mar 2025

Great tool for business

Likeliness to Recommend

7 /10

Pros

  • Client Friendly Policies
  • Helps Innovate
  • Fair
  • Altruistic

Daniel N.

  • Role: Human Resources
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2025

Google Analytics: Powerful but Complex to Master

Likeliness to Recommend

9 /10

What differentiates Google Analytics from other similar products?

Free and seamless integration with Google ecosystem.

What is your favorite aspect of this product?

Its predictive analysis

What do you dislike most about this product?

It has a steep learning curve

What recommendations would you give to someone considering this product?

Learn GA4’s event-based tracking, use Google Analytics Academy for training, integrate with BigQuery for advanced analysis, and ensure GDPR compliance by configuring data retention settings.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Enables Productivity

Ohanyere U.

  • Role: Information Technology
  • Industry: Telecommunications
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2025

Engaging and entertaining

Likeliness to Recommend

10 /10

What differentiates Google Analytics from other similar products?

It creates an understanding to how customers navigate through your website and how best you can keep them to your website

What is your favorite aspect of this product?

Analytical dashboard

What do you dislike most about this product?

I don’t dislike Google analytics

What recommendations would you give to someone considering this product?

It’s highly effective for customer retention

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Most Popular Google Analytics Comparisons

Visit our IT’s Moment: A Technology-First Solution for Uncertain Times Resource Center
Over 100 analysts waiting to take your call right now: +1 (703) 340 1171