
What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
1
Since last award
89 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Conversion Analysis
Audience Demographics
Paid Search Integration
Device and Browser Analytics
Customer Value Analysis
Search Engine Optimization
Data Visualization
Social Media Analytics
Customer Journey Modelling
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Ease of Implementation
Quality of Features
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
Also Featured in...
Google Analytics Reviews
- Role: Sales Marketing
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Mar 2025
Great tool for business
Likeliness to Recommend
Pros
- Client Friendly Policies
- Helps Innovate
- Fair
- Altruistic

Daniel N.
- Role: Human Resources
- Industry: Other
- Involvement: End User of Application
Submitted Mar 2025
Google Analytics: Powerful but Complex to Master
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Free and seamless integration with Google ecosystem.
What is your favorite aspect of this product?
Its predictive analysis
What do you dislike most about this product?
It has a steep learning curve
What recommendations would you give to someone considering this product?
Learn GA4’s event-based tracking, use Google Analytics Academy for training, integrate with BigQuery for advanced analysis, and ensure GDPR compliance by configuring data retention settings.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity

Ohanyere U.
- Role: Information Technology
- Industry: Telecommunications
- Involvement: IT Leader or Manager
Submitted Mar 2025
Engaging and entertaining
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It creates an understanding to how customers navigate through your website and how best you can keep them to your website
What is your favorite aspect of this product?
Analytical dashboard
What do you dislike most about this product?
I don’t dislike Google analytics
What recommendations would you give to someone considering this product?
It’s highly effective for customer retention
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing