What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
1
Since last award
89 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Conversion Analysis
Audience Demographics
Paid Search Integration
Device and Browser Analytics
Customer Value Analysis
Search Engine Optimization
Data Visualization
Social Media Analytics
Customer Journey Modelling
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Ease of Implementation
Quality of Features
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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Google Analytics Reviews
Mathilde N.
- Role: Finance
- Industry: Banking
- Involvement: End User of Application
Submitted Dec 2023
Make better decisions about risk
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
High-quality data is essential for strategic risk mitigation. That is why I rely on Google Analytics to deliver insights about website visitors that directly inform risk and credit decisions that benefit the bottom line. The ability to overlay website data with external factors such as interest rates and unemployment rates provides unique competitive intelligence. Models can then be adjusted to minimize defaults and financial risk. The sheer depth of digital intelligence it offers will quickly become an essential tool for minimizing financial vulnerability and maximizing profitable opportunities.
What is your favorite aspect of this product?
With Google Analytics, I can segment web traffic by key attributes such as location, device, previous visits and more to quantify and profile our digital audience. I particularly like the granular e-commerce analytics that track shopping behavior from product views to purchases to refunds. The intuitive interface makes it easy to export custom reports for management. Specialized dashboards allow me to monitor metrics related to revenue, lead quality and customer retention key indicators of credit risk.
What do you dislike most about this product?
However, with so much functionality, Google Analytics lacks guided workflow recommendations. This means that analysts need to know exactly what questions need to be answered before mining the extensive data. Creating custom dashboards also adds a level of complexity that is better suited to experienced analysts.
What recommendations would you give to someone considering this product?
However, I've been able to use actionable insights from Google Analytics to expand lending programs into previously overlooked, low-risk regions, resulting in an increase in interest income over two years. Dynamic risk scoring incorporating website visitor metrics has also reduced defaults, saving millions. For any credit risk analyst looking to enrich models with relevant website data, or to track metrics that are highly correlated with risk… look no further than Google Analytics.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
Muhammad A.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Dec 2023
It's a free to use products and easily accessible
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It's a free to use and easy to integrate for an absolute beginner
What is your favorite aspect of this product?
It organises your website according to real metrics which always keeps the backend updated
What do you dislike most about this product?
There are some google policy that need a bit of rectification like the PII and data retention
What recommendations would you give to someone considering this product?
It's a free to use analytics tool and also easy to use so, you can give it a try for your website analysis
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity
Mika Y.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Dec 2023
Good for all users
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics work for all users from a small business owner to a large organization. Also, it's easy to implement as there are many helpful websites.
What is your favorite aspect of this product?
Free version is available. Also, it works well with Google Ads.
What do you dislike most about this product?
I didn't like the less flexibility in Universal Analytics before; however, GA4 has resolved the issue now.
What recommendations would you give to someone considering this product?
You can try with the free version to explore the features and UI. Google offers great YouTube videos how to start with.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
Cons
- Less Effective Service
- Less Caring
- Charges for Enhancements
