What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
89 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Performance Enhancing
- Reliable
- Enables Productivity
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Conversion Analysis
Audience Segmentation
Audience Demographics
Paid Search Integration
Search Engine Optimization
Device and Browser Analytics
Customer Value Analysis
Data Visualization
Social Media Analytics
Customer Journey Modelling
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Ease of Customization
Availability and Quality of Training
Usability and Intuitiveness
Vendor Support
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Google Analytics Reviews
Alexis P.
- Role: Information Technology
- Industry: Construction
- Involvement: End User of Application
Submitted Mar 2024
Google Analytics Is Easy to Understand
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
The features of Google Analytics are so impressive. More so, I will choose it over and over again due to its accuracy. It as been a great and reliable tool.
What is your favorite aspect of this product?
I like how effective and accurate the features of Google Analytics have been. Moreover, Google Analytics is an affordable web analytics software.
What do you dislike most about this product?
No dislikes for Google Analytics. Google Analytics is the best.
What recommendations would you give to someone considering this product?
Google Analytics is so amazing. i highly recommend it.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Sivaraj S.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Feb 2024
Free and Easy to use tool
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics is an unique platform from where you can check how your ads performed and also you can add heatmap integration to drilldown your website clicks
What is your favorite aspect of this product?
It's has multiple options to visualize data and provides more granular reporting which will be very helpful for marketers to build their customer journeys
What do you dislike most about this product?
Nothing much
What recommendations would you give to someone considering this product?
Someone who has started a business wants to know more insights about their audience can leverage this tool for free
Pros
- Reliable
- Performance Enhancing
- Trustworthy
- Inspires Innovation
Henrietta L.
- Role: Sales Marketing
- Industry: Media
- Involvement: End User of Application
Submitted Feb 2024
Great analytics tool
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
A Google Analytics part of the Google Marketing Platform stack, it makes connecting data sources almost a seamless process
What is your favorite aspect of this product?
As an advertiser, GA allows us to monitor the source and quality of traffic driven to the site, informing strategy and plans moving forward
What do you dislike most about this product?
GA360 is not free and holds many features that are very beneficial to enhancing ecommerce and business strategy.
What recommendations would you give to someone considering this product?
Ensure that your team has the proper training to use the tool
