What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
1
Since last award
89 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Conversion Analysis
Audience Demographics
Paid Search Integration
Device and Browser Analytics
Customer Value Analysis
Search Engine Optimization
Data Visualization
Social Media Analytics
Customer Journey Modelling
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Ease of Implementation
Quality of Features
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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Google Analytics Reviews
Henrietta L.
- Role: Sales Marketing
- Industry: Media
- Involvement: End User of Application
Submitted Feb 2024
Great analytics tool
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
A Google Analytics part of the Google Marketing Platform stack, it makes connecting data sources almost a seamless process
What is your favorite aspect of this product?
As an advertiser, GA allows us to monitor the source and quality of traffic driven to the site, informing strategy and plans moving forward
What do you dislike most about this product?
GA360 is not free and holds many features that are very beneficial to enhancing ecommerce and business strategy.
What recommendations would you give to someone considering this product?
Ensure that your team has the proper training to use the tool
Adarsh B.
- Role: Consultant
- Industry: Education
- Involvement: Business Leader or Manager
Submitted Feb 2024
Best in the market
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Amazing features and quality of the data is really good.
What is your favorite aspect of this product?
Analytics and insights are my favourite.
What do you dislike most about this product?
Nothing so far. Everything is amazing.
What recommendations would you give to someone considering this product?
Trust Google and try this amazing product.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Cristian L.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Feb 2024
Powerful web analytics tool.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
With Google Analytics we can track website traffic in great detail, including conversion rates, user activity, and traffic sources. This has allowed me to determine which marketing techniques work best and where I should focus my efforts to improve site performance.
What is your favorite aspect of this product?
Conversion tracking, segmentation, funnel visualization, remarketing, and real-time traffic tracking are some of the basic requirements for running ad campaigns and generating revenue. Google Analytics is solving this for us.
What do you dislike most about this product?
After the recent update (GA 4), the new interface is a little difficult to navigate. Customer support has not been helpful lately.
What recommendations would you give to someone considering this product?
Google Analytics is ideal for any company that wants to improve online marketing results. It provides real-time insights and reports on your website activity and solves a variety of business problems.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
