What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
1
Since last award
89 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Conversion Analysis
Audience Demographics
Paid Search Integration
Device and Browser Analytics
Customer Value Analysis
Search Engine Optimization
Data Visualization
Social Media Analytics
Customer Journey Modelling
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Ease of Implementation
Quality of Features
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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Google Analytics Reviews
Holley C.
- Role: Sales Marketing
- Industry: Retail
- Involvement: Business Leader or Manager
Submitted May 2025
A Powerful Tool for Unlocking Actionable Insights
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It offers more in depth information needed for business
What is your favorite aspect of this product?
The best aspect of Google Analytics is its ability to provide deep, actionable insights into user behavior on your website or app. Where users come from (traffic sources) • What pages they visit • How long they stay • Where they drop off or convert
What do you dislike most about this product?
Complexity and Steep Learning Curve • User Interface: Many users feel that the interface can be overwhelming, especially for beginners who are not well-versed in data analytics. The vast array of metrics and options can make it challenging to focus on the most relevant data without advanced training. • Navigation: The complexity of navigating between different reports and settings means that users often need to invest significant time learning the system or relying on training materials and tutorials.
What recommendations would you give to someone considering this product?
To get the most out of Google Analytics, start by setting clear goals and tracking key conversions. Use Google Tag Manager to easily manage events and improve data accuracy. Customize dashboards and leverage audience segments to focus on what matters most. Finally, connect tools like Google Ads and Search Console, and make sure you’re using GA4 for its improved features and future-proof tracking.
Pros
- Helps Innovate
- Unique Features
- Efficient Service
- Inspires Innovation
Ramy S.
- Role: Consultant
- Industry: Consulting
- Involvement: End User of Application
Submitted Apr 2025
Extensive and straightforward analytics solution.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics is pretty straightforward to use. It offers tools that make it easy for most business users to set up tracking for their websites or apps, and it works seamlessly with Google Ads.
What is your favorite aspect of this product?
The Google Analytics dashboard includes helpful tooltips and tutorials that guide the average business user through key features, KPIs, and advanced techniques like retargeting, user journey funnels, and e-commerce analytics.
What do you dislike most about this product?
The continuous feature updates might overwhelm some users, as they feel like they’re constantly having to learn something new.
What recommendations would you give to someone considering this product?
It's better to learn as you go to avoid confusion from Google Analytics' many features and ensure you're tracking the right data for your website or app.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
Clark L.
- Role: Operations
- Industry: Other
- Involvement: End User of Application
Submitted Apr 2025
The Backbone of Campaign Performance
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It’s Google. That alone gives it a level of credibility most tools can’t match. But the real magic is its seamless integration with Google Ads and Search Console. If you’re running campaigns, the ability to track user behavior and conversions across different channels is invaluable
What is your favorite aspect of this product?
The sheer level of granularity. From tracking specific user journeys to setting up custom goals and events, it gives me a detailed picture of how campaigns are performing
What do you dislike most about this product?
The switch from Universal Analytics wasn’t exactly smooth sailing. The interface feels less intuitive, and some reports that were easy to find before now require more digging
What recommendations would you give to someone considering this product?
If you’re still holding on to old reporting habits, let them go. GA4 requires a different mindset, so take the time to properly set up events and conversion tracking
Pros
- Efficient Service
- Transparent
- Security Protects
- Continually Improving Product
