What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
1
Since last award
89 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Conversion Analysis
Audience Demographics
Paid Search Integration
Device and Browser Analytics
Customer Value Analysis
Search Engine Optimization
Data Visualization
Social Media Analytics
Customer Journey Modelling
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Ease of Implementation
Quality of Features
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
Also Featured in...
Google Analytics Reviews
Priyadarshi U.
- Role: Consultant
- Industry: Media
- Involvement: End User of Application
Submitted Mar 2024
Heart of the Digital Marketing Initiatives
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics stands out for its robust features, seamless integration with other Google services, and widespread adoption, making it a comprehensive and widely trusted platform for website and app analytics.
What is your favorite aspect of this product?
Its User-Friendly Interface
What do you dislike most about this product?
Learning curve is a bit challenging
What recommendations would you give to someone considering this product?
Certainly! Here are some brief recommendations for someone considering Google Analytics: 1. Define clear objectives. 2. Utilize available resources for learning. 3. Start with basic metrics. 4. Customize reports and settings. 5. Stay updated on new features. 6. Integrate with other tools. 7. Experiment and iterate. 8. Ensure compliance with data privacy regulations.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Alexis P.
- Role: Information Technology
- Industry: Construction
- Involvement: End User of Application
Submitted Mar 2024
Google Analytics Is Easy to Understand
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
The features of Google Analytics are so impressive. More so, I will choose it over and over again due to its accuracy. It as been a great and reliable tool.
What is your favorite aspect of this product?
I like how effective and accurate the features of Google Analytics have been. Moreover, Google Analytics is an affordable web analytics software.
What do you dislike most about this product?
No dislikes for Google Analytics. Google Analytics is the best.
What recommendations would you give to someone considering this product?
Google Analytics is so amazing. i highly recommend it.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Shiva R.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Feb 2024
Free and Easy to use tool
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics is an unique platform from where you can check how your ads performed and also you can add heatmap integration to drilldown your website clicks
What is your favorite aspect of this product?
It's has multiple options to visualize data and provides more granular reporting which will be very helpful for marketers to build their customer journeys
What do you dislike most about this product?
Nothing much
What recommendations would you give to someone considering this product?
Someone who has started a business wants to know more insights about their audience can leverage this tool for free
Pros
- Reliable
- Performance Enhancing
- Trustworthy
- Inspires Innovation
