What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
89 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Performance Enhancing
- Reliable
- Enables Productivity
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Conversion Analysis
Audience Segmentation
Audience Demographics
Paid Search Integration
Search Engine Optimization
Device and Browser Analytics
Customer Value Analysis
Data Visualization
Social Media Analytics
Customer Journey Modelling
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Ease of Customization
Availability and Quality of Training
Usability and Intuitiveness
Vendor Support
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Google Analytics Reviews
Mohd Danish A.
- Role: Information Technology
- Industry: Engineering
- Involvement: IT Development, Integration, and Administration
Submitted Jun 2024
Great tool for web analytics if you have budget
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Well its integration, keyword suggestion, web tracking and all other features are great
What is your favorite aspect of this product?
All of the feature of this product is great, thats why we are using it
What do you dislike most about this product?
there is nothing other than cost
What recommendations would you give to someone considering this product?
WEll go for it if you have budget
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Unique Features
Salih Yasin S.
- Role: Information Technology
- Industry: Media
- Involvement: End User of Application
Submitted Jun 2024
The Most Powerful and Legacy Tool
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
I think GA is the single handedly the most powerful website analytics tool.
What is your favorite aspect of this product?
I like the practicality of having everything under one roof to monitor website traffic.
What do you dislike most about this product?
I do not like the transition to GA4 because some many vital menus are missed.
What recommendations would you give to someone considering this product?
I'd recommend them to have this tool as main website analytics tool.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Divya S.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Jun 2024
Great features with friendly customer service
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
All the features of GA are super cool and if we need any help, they provide swift support.
What is your favorite aspect of this product?
Report creation is the best part and it is always very easy to do.
What do you dislike most about this product?
Nothing as of that for now.
What recommendations would you give to someone considering this product?
It provides great insights on how users are using their digital campaigns.
Pros
- Helps Innovate
- Reliable
- Enables Productivity
- Trustworthy
