What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
1
Since last award
89 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Conversion Analysis
Audience Demographics
Paid Search Integration
Device and Browser Analytics
Customer Value Analysis
Search Engine Optimization
Data Visualization
Social Media Analytics
Customer Journey Modelling
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Ease of Implementation
Quality of Features
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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Google Analytics Reviews
- Role: Sales Marketing
- Industry: Insurance
- Involvement: Business Leader or Manager
Submitted Aug 2024
Bring back the functionality of UA!
Likeliness to Recommend
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Unique Features
Cons
- Less Performance Enhancing
- Less Productive
- Less Efficient Service
Rishabh P.
- Role: Sales Marketing
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Aug 2024
Accurate data reporting for marketing campaigns!
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
The most amazing part is that its product of google and the analytics data reports we get from web sights through google tag is very very useful for us. The new update of google analytics has live tracking which is totally impressive and helpful at the same time. We use it for customizing our campaigns for best return on investments.
What is your favorite aspect of this product?
I really like how easy to integrate with website it is and all instructions are easily available on the manual for smooth setup. It is also easy to teach new interns as well .
What do you dislike most about this product?
No dislike from my side, within my usage time i have faced no issue with the platform.
What recommendations would you give to someone considering this product?
It would be best to use gtm with google analytics for best output.
Pros
- Helps Innovate
- Enables Productivity
- Effective Service
- Respectful
Shubham S.
- Role: Sales Marketing
- Industry: Education
- Involvement: End User of Application
Submitted Jul 2024
Best Website Analytics Platform!
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Excellent platform to effectively track and analyze website traffic. The best part about the platform is diving deep into the user behavior of website visitors. It generates insights such as user drop off points, bounce rate and detailed info about their device among few of many excellent capabilities. Indeed an exceptional analytics tool!
What is your favorite aspect of this product?
Integration is seamless with other platforms which offers comprehensive view of all digital interactions. Ability to create custom reports is a great feature!
What do you dislike most about this product?
Great platform, Nothing to dislike apart from the fact that the interface could be a bit tricky and confusing to understand for people who have just started using it. However, platform can be understood very well with regular use.
What recommendations would you give to someone considering this product?
Indeed the best analytical platform providing real-time data to dive deep and analyze the behavior of website visitors and overall website performance. It is an effective platform to make informed decisions for overall business success.
Pros
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
