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Google Analytics Logo Award Winner Product Badge
Google Analytics Logo Award Winner Product Badge
Google

Google Analytics

Composite Score
8.9 /10
CX Score
9.3 /10
Category
Google Analytics
8.9 /10

What is Google Analytics?

Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.

Company Details


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Awards & Recognition

Google Analytics won the following awards in the Website Analytics category

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Google Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Google Analytics.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

98 Plan to Renew

89 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Google Analytics?

1% Negative
5% Neutral
94% Positive

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Respectful

Feature Ratings

Average 84

Machine Learning

100

AI Tools

100

Audience Segmentation

86

Conversion Analysis

86

Audience Demographics

85

Paid Search Integration

85

Search Engine Optimization

85

Device and Browser Analytics

85

Customer Value Analysis

85

Data Visualization

84

Social Media Analytics

83

Vendor Capability Ratings

Average 83

Business Value Created

87

Breadth of Features

85

Quality of Features

84

Ease of Implementation

84

Ease of Data Integration

84

Product Strategy and Rate of Improvement

82

Ease of IT Administration

82

Ease of Customization

82

Availability and Quality of Training

82

Usability and Intuitiveness

81

Vendor Support

77

Google Analytics Reviews

Martha S.

  • Role: Sales Marketing
  • Industry: Finance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2020

Easy to obtain information on web traffic.

Likeliness to Recommend

9 /10

What differentiates Google Analytics from other similar products?

The best way to have a comprehensive web analysis is using Google Analytics, due to its great capacity to capture all visits accurately and because of its ability to offer monitoring of the entire web. One of the most notable differences compared to other platforms is that Google Analytics offers a real-time counter, which captures all visits at the exact moment and reflects them in the monitoring statistics. I believe that this real-time capture allows us to quickly analyze the growth or decline that we have in our visits faster than using other platforms that capture visits in a long time.

What is your favorite aspect of this product?

What I like the most about Google Analytics is that it offers me perfect synchronization with all Google services, which helps me stay informed 24 hours a day about the progress or status of visits to my website. I find this timing to be perfect, highly automated, and also quickly reflect hits at exactly the right time. Other things that I like about Google Analytics is that with this platform I can have an excellent accounting of the sales that I have made from my website, and which users become customers, at the exact moment. Google Analytics undoubtedly gives me a very functional service.

What do you dislike most about this product?

Google Analytics offers me an automated service that collects all the information on the activity of a website, daily, weekly and monthly, to do automatic analysis, however, I do not like to use this function because sometimes it is very inaccurate with the final analysis information, and I prefer to do these analyzes manually to make sure I have an exact number of visits, views and customers.

What recommendations would you give to someone considering this product?

Google Analytics is the perfect platform for all those companies that need support in the management and monitoring of a website, I highly recommend this platform because it allows the data collected to be viewed instantly, and to have clear information about visits and general activity of a web page. Google Analytics allows you to view new customers and also capture the views of the publications, so it will be very easy to obtain information about web traffic with the help of Google Analytics.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Performance Enhancing
  • Enables Productivity

Mohammed A.

  • Role: Information Technology
  • Industry: Utilities
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Dec 2020

A good product which gives you insights into your

Likeliness to Recommend

9 /10

What differentiates Google Analytics from other similar products?

Been around for a long time and many people know how to use it.

What is your favorite aspect of this product?

I can get a lot of information about the traffic

What do you dislike most about this product?

Cant focus on individual events and action from my traffic data.

What recommendations would you give to someone considering this product?

Easy to implement, great insights and lots of people have worked with it before

Pros

  • Reliable
  • Acts with Integrity
  • Performance Enhancing
  • Enables Productivity

Cons

  • Inhibits Innovation
  • Slower Product Innovation
  • Commodity Features

Martin Q.

  • Role: Sales Marketing
  • Industry: Finance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2020

Teamwork for better web monitoring.

Likeliness to Recommend

8 /10

What differentiates Google Analytics from other similar products?

Since I started working in this company, we have used several web analysis platforms, which have given us excellent data management and have provided perfect monitoring of web traffic, however, the use of Google Analytics has given its touch of difference by providing us with a freer network where we can have a better management of our data. Google Analytics offers a totally stable network where different employees can have access, all of them can manage the web traffic process, and in this way, make it more productive.

What is your favorite aspect of this product?

One of the things that have most caught my attention about Google Analytics is that this platform offers me a service in real time, with which I can have excellent monitoring of each of the movements made on my website and on the visitors of the same. I can have the ability to have an overview of each of the visitors and the clicks that my sections have on the web, and I can also maintain an interaction with visitors 24 hours a day. It's great to be able to view everything in real time without having to wait a long time for the platform to process customer information.

What do you dislike most about this product?

One of the things that I would criticize negatively about Google Analytics is that it is not a very well optimized system for the study and exact monitoring of the clicks and impressions of an Ads inserted by Google. Google Analytics is not able to accurately count clicks, causing us to not be able to insert Google Ads advertising due to the low precision in the accounting of clicks and views. This is the only negative factor that I have noticed about Google Analytics, since most of it works perfectly.

What recommendations would you give to someone considering this product?

My Google Analytics recommendation would be a recommendation for any company that needs to have accessibility to a platform that provides constant information on each movement of the web page. Google Analytics, despite the very imprecise operation that it has in Google Ads, has excellent precision for counting visits and to be able to know where web traffic comes from. It is a very orderly platform and capable of allowing teamwork which helps to supervise this website.

Pros

  • Reliable
  • Enables Productivity
  • Trustworthy
  • Unique Features

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