What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
89 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Machine Learning
AI Tools
Audience Segmentation
Conversion Analysis
Audience Demographics
Paid Search Integration
Search Engine Optimization
Device and Browser Analytics
Customer Value Analysis
Data Visualization
Social Media Analytics
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Ease of Customization
Availability and Quality of Training
Usability and Intuitiveness
Vendor Support
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Google Analytics Reviews
Tauseef S.
- Role: Student Academic
- Industry: Engineering
- Involvement: IT Development, Integration, and Administration
Submitted Feb 2021
Great analytics, but complex to use.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
The major distinguishing factor of Google Analytics is that it has a free version and can calculate all the basic analytics. It has layers of data analysis so that you can look into anything.
What is your favorite aspect of this product?
The best thing about Google Analytics is that it's free. It collects data and processes it in the background. You can integrate it with other apps to save additional work and time. It provides advanced functionality so you can track customer's data.
What do you dislike most about this product?
Social media data is not reliable and also not real-time. It is very complex to use and has a very high learning curve. The security policy is very vague.
What recommendations would you give to someone considering this product?
Overall, Google Analytics is very efficient and can be used to manage the digital presence and reach. It is a bit complex to use but once you get used to it is a great tool for analytics. Also, set up UTM codes for specific pages that you want to track on your website. This would be quite useful.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Trustworthy
Pralabh S.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Feb 2021
Good for Analytics with a lot of Features!
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It covers a vast area for analytics like social media analytics, web analytics, and all.
What is your favorite aspect of this product?
Social media and web analytics features.
What do you dislike most about this product?
Nothing as such.
What recommendations would you give to someone considering this product?
Must try this tool, helps a lot in social media and web analytics
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
Mark T.
- Role: Vendor Management
- Industry: Consulting
- Involvement: Vendor Management and Renewal
Submitted Jan 2021
Easy to use web Analytics
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
easy to use and the dashboard is comprehensive
What is your favorite aspect of this product?
usage segregation by devices and location
What do you dislike most about this product?
No complaint
What recommendations would you give to someone considering this product?
Go ahead and try it out
Pros
- Performance Enhancing
- Unique Features
- Includes Product Enhancements
- Helps Innovate
