What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
89 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Machine Learning
AI Tools
Audience Segmentation
Conversion Analysis
Audience Demographics
Paid Search Integration
Search Engine Optimization
Device and Browser Analytics
Customer Value Analysis
Data Visualization
Social Media Analytics
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Ease of Customization
Availability and Quality of Training
Usability and Intuitiveness
Vendor Support
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Google Analytics Reviews
Grace W.
- Role: Industry Specific Role
- Industry: Other
- Involvement: End User of Application
Submitted Apr 2021
Fantastic Features and Very Capable
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
What sets aside Google Analytics is that it is very affordable yet effective when it comes to running analytics and understanding them.
What is your favorite aspect of this product?
There is a lot to like. First, the software is easy to use and integrate Understanding the many features is easy and running analytics and understanding reports is easy as well
What do you dislike most about this product?
Nothing to worry about with Google Analytics. It is a near perfect tool.
What recommendations would you give to someone considering this product?
Google Analytics has been great and now we can understand traffic as well as handle our ads online. I recommend it because it works flawlessly.
Pros
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
- Efficient Service
Carlos M.
- Role: Sales Marketing
- Industry: Not for Profit
- Involvement: End User of Application
Submitted Apr 2021
Good experience with Google Analytics
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It captures the best project prospects, is affordable for everyone, geographic and socio-demographic reports, accurate data on number of visits and time spent on the site. It is simply one of the most reliable, accurate and affordable solutions for audience outreach and strategy.
What is your favorite aspect of this product?
I am amazed at how flexible and capable the smartphone version is, I can quickly get on the go. All aspects of Google Analytics are important, but what I like the most is the way it facilitates the process of collecting data, this tool helps me to have more reach on our website strategically through its functions, to reach more people who are interested in what we do, especially the right audience. I can be guided in a more practical sense in marketing planning and take care of the rest.
What do you dislike most about this product?
Given the number of features it has, it should have a better support service for users. However, little by little you get to understand everything.
What recommendations would you give to someone considering this product?
With a couple of tutorials you can get started with the basic functions of this tool. Some metrics and settings may not be so intuitive but it is worth mastering this software completely. It is suitable for all types of companies.
Pros
- Inspires Innovation
- Over Delivered
- Helps Innovate
- Reliable
TASHA S.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Apr 2021
Leading Platform For Great Analytics
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics is Powerful. Google Analytics is Flexible. Google Analytics is Easy to use.
What is your favorite aspect of this product?
Google analytics gives data concerning traffic so that one can know where people come from. One of the powerful analytics the platform does is time visitors pend on site or on a page, the bounce rate so that page and content value can be determined. The platform does segmentation of the audience to help in terms of targetting. Tracks traffic. Its a secure tool. The platform allows us to add additional custom setup.
What do you dislike most about this product?
There is nothing we have found to dislike about google analytics.
What recommendations would you give to someone considering this product?
Google Analytics is a powerful tool for analytics on your websites, it will help you to keep tack of the activities that take place n your website like the number of people visiting, the pages they visit , the clicks they make. Some of these analytics will help you measure the value of your content and help you changeit as the visitor needs change. This tool is powerful and very accurate. We highly recommend Google Analytics for powerful analytcs on websites.
Pros
- Helps Innovate
- Reliable
- Enables Productivity
- Trustworthy
