What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
89 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Machine Learning
AI Tools
Audience Segmentation
Conversion Analysis
Audience Demographics
Paid Search Integration
Search Engine Optimization
Device and Browser Analytics
Customer Value Analysis
Data Visualization
Social Media Analytics
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Ease of Customization
Availability and Quality of Training
Usability and Intuitiveness
Vendor Support
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Google Analytics Reviews
Tapas M.
- Role: Information Technology
- Industry: Banking
- Involvement: IT Development, Integration, and Administration
Submitted Apr 2021
Best tool to review your user behaviour.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Lot of features to analyse the behaviour. Easy to integrate with adsense
What is your favorite aspect of this product?
It has many reporting customisation
What do you dislike most about this product?
Too many information
What recommendations would you give to someone considering this product?
Best tool to review your user behaviour
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
Cons
- Under Delivered
Mehrab W.
- Role: Vendor Management
- Industry: Other
- Involvement: IT Development, Integration, and Administration
Submitted Apr 2021
Lots of it support
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
A huge amount of data is presented in a very presentable way
What is your favorite aspect of this product?
Lots of IT support
What do you dislike most about this product?
Takes a while to get started
What recommendations would you give to someone considering this product?
Have patience.
Pros
- Helps Innovate
- Trustworthy
- Efficient Service
- Effective Service
Cons
- Charges for Enhancements
LOKESHWARAN R.
- Role: Information Technology
- Industry: Retail
- Involvement: IT Development, Integration, and Administration
Submitted Apr 2021
Fantastic product to deliver best web experience
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
The customized dashboard for Google analytics provides a better User Experience. It has a great feature where the dashboard can be shared to the business team where they can keep track of the bounce rate and other terms.
What is your favorite aspect of this product?
Customizable Dashboard. Heat map for site visit. Bounce rate graph depiction these are the favourite aspect
What do you dislike most about this product?
Nothing that I dislike the pricing seems to be a bit high but it serves the purpose.
What recommendations would you give to someone considering this product?
Best product for web analytics. Provides better user experience
Pros
- Performance Enhancing
- Efficient Service
- Caring
- Saves Time
