What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
89 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Machine Learning
AI Tools
Audience Segmentation
Conversion Analysis
Audience Demographics
Paid Search Integration
Search Engine Optimization
Device and Browser Analytics
Customer Value Analysis
Data Visualization
Social Media Analytics
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Ease of Customization
Availability and Quality of Training
Usability and Intuitiveness
Vendor Support
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Google Analytics Reviews
Ben S.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted May 2021
Flexible and ubiquitous
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics is fairly ubiquitous in the web analytics space. It also integrates with a lot of other services, making it easy to fit into your technology stack.
What is your favorite aspect of this product?
Google Analytics is extremely flexible. The sheer amount of power it offers without cost overcomes most shortcomings it might have. While we use Kissmetrics for many analytics tasks, we've switched some of that functionality over to Google Analytics. The customizability and flexability of the platform made that possible.
What do you dislike most about this product?
Its interface can be overwhelming and setting up advanced functionality may be confusing for new users.
What recommendations would you give to someone considering this product?
Take the time to learn how to get the most from it and ensure your account is configured correctly.
Pros
- Enables Productivity
- Helps Innovate
- Performance Enhancing
- Continually Improving Product
Cons
- Leverages Incumbent Status
Haradhan D.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted May 2021
The only tool for analyze website users insights
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
I cannot use any other similar products from start to till now i am using Google Analytics its best and efficient way to grow your traffic. It's really great tool because it's provide a realtime and great data insights like how many visitor visit your site,your bounce rate,which page your visitor like and also share all data with you.
What is your favorite aspect of this product?
Google Analytics share realtime data how many pepole till now live on this system showing you about those data.Also share geolocation related from whare your visitor visit in your site.Also share transparent details about their gender,agegroup and lot's of details we got from details insigts so it's my favorite products comes from google.
What do you dislike most about this product?
Nothing i dislike about this product because it's not desatisfied me .It's always provide 90% upto 100% accurate data on behalf our site status so iam really satisfied with google analytics.
What recommendations would you give to someone considering this product?
I always recomended Google Analytics for all those pepole who are makeing website or working for blogs and also which prepole are makeing digital assets for all i recomended to use Google Analytics because when you get details insights you can take your online journey next level.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
Sasha B.
- Role: Finance
- Industry: Other
- Involvement: End User of Application
Submitted May 2021
Obtaining data in real time.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics stands out a lot as a platform for web analysis, due to its high capacity to collect accurate information about visitor clicks. This platform differs from others because it is capable of accurately collecting clicks, blocking invalid clicks and preventing these invalid clicks from being collected and affecting the reports made by the platform. In addition, it is capable of tracking the visit of each person regardless of whether it has an extension that blocks this web tracking, while other platforms do not have the possibility of doing this.
What is your favorite aspect of this product?
My favorite aspect is that it has a real-time operation for all graphs in general. Google Analytics allows me to visualize the graphs in real time, where I can know exactly the behavior that my website is having, which section is having the most impact on customers and I can also know geographic data of the customers in real time. In addition, I love the way I can view the reports generated by the filters, to know exact information to my liking or depending on the information that I am needing at that moment.
What do you dislike most about this product?
This platform must be used with great care. One of the things I didn't like about Google Analyitcs is that it doesn't have the ability to back up Analytics code and logs obtained from my website. Previously, we had a problem where our database was deleted by mistake, and we had to configure it from 0 and report from 0, since we did not have the ability to recover the lost information because Google Analytics does not perform automated backups. This is a much needed feature and I hope it will be integrated soon.
What recommendations would you give to someone considering this product?
Google Analytics is the essential platform for all those companies that are looking for a way to collect accurate data about the behavior of their website and the traffic they generate with that website. This platform has personalized and automated reports, where you can see the viewing rate and you can know geographical data about visitors, to learn more about where the visits come from on a daily basis. It is a very complete software, easy to use and that guarantees the obtaining of data in real time.
Pros
- Reliable
- Trustworthy
- Unique Features
- Effective Service