What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
89 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Machine Learning
AI Tools
Audience Segmentation
Conversion Analysis
Audience Demographics
Paid Search Integration
Search Engine Optimization
Device and Browser Analytics
Customer Value Analysis
Data Visualization
Social Media Analytics
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Ease of Customization
Availability and Quality of Training
Usability and Intuitiveness
Vendor Support
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Google Analytics Reviews
Charles J.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Jun 2021
Best Analytics Solution
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
They are the best analytics software available bevause they have the best software and best support
What is your favorite aspect of this product?
The details that are provided by google analytics are amazing
What do you dislike most about this product?
The dashboard is messy
What recommendations would you give to someone considering this product?
Use it for analyzing your traffic
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Nathan F.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted May 2021
Great Product to Help With Client Website Data
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It is completely free and the best of its kind.
What is your favorite aspect of this product?
Being able to use data to strategize campaigns and marketing efforts overall.
What do you dislike most about this product?
It can be hard to navigate at times.
What recommendations would you give to someone considering this product?
Spend time getting certified.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Yash l.
- Role: Student Academic
- Industry: Education
- Involvement: End User of Application
Submitted May 2021
"Collect, analyse and provide accurate report "
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics provides the best e-commerce tracking interface. This product provides features like Goals, Site search, Filter the internal traffic, connectivity to Adword, and Google Webmaster tools at one platform which makes this product more flexible as compared to other similar products. In Google Analytics, end-user can create their dashboard and manage multiple websites as per their requirement. This product provides the best graphical interface as compared to other similar products.
What is your favorite aspect of this product?
Google Analytics gives the best tools and features that track website activities like from which device visitors visit a website, their geolocation, browser of the visitor. This product provides the Behavior report which gives stats about, how a visitor found the website, which keyword did the visitor search, which service visitor is using from the website. This product also gives a Content report which gives stats about, which service is in high demand or visitor uses the most. End-user did see a ranking of the website using the Search Console report. End-user can create their Custom Goals and track their e-commerce platform.
What do you dislike most about this product?
For the premium version, the amount is too high. This product does not have an integrated YouTube analytics. Other than these no dislike for service, tools, features.
What recommendations would you give to someone considering this product?
If you are looking for software that analyzes your website traffic then I recommended you go with Google Analytics because this product provides the best features and reliable service for your website. This product provides a detailed Behavior report, Content report, and Search console report. If you are a blogger then Google Analytics will also analyze your blog. This product gives the best graphical interface for its end-user.
Pros
- Continually Improving Product
- Reliable
- Enables Productivity
- Unique Features
