What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
89 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Machine Learning
AI Tools
Audience Segmentation
Conversion Analysis
Audience Demographics
Paid Search Integration
Search Engine Optimization
Device and Browser Analytics
Customer Value Analysis
Data Visualization
Social Media Analytics
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Ease of Customization
Availability and Quality of Training
Usability and Intuitiveness
Vendor Support
Also Featured in...
Google Analytics Reviews
Rishabh S.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Jun 2021
Google Analytics Data for Marketing & Website ROI
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
- Shows the time on site, time on page, and bounce rate, to determine the value of pages and content - It helps you to set up milestones to analyze which campaigns were effective. - A/B Testing of website
What is your favorite aspect of this product?
Ability to enable detailed metrics through action tracking.
What do you dislike most about this product?
It can be difficult to navigate intuitively because there are a number of features that don't make sense for normal and average users and there is not much detailed documentation about these extra features.
What recommendations would you give to someone considering this product?
If you want something that is free and shows simple statistics really well without much setup requires, Google Analytics does a great job of that. It is quick and easy to set up. To do more advanced tracking of funnel steps or e-commerce behaviour it takes a little more time and effort to set up.
Pros
- Generous Negotitation
- Transparent
- Helps Innovate
- Performance Enhancing
Cons
- Less Effective Service
- Less Efficient Service
- Wastes Time
ANjali G.
- Role: Consultant
- Industry: Consulting
- Involvement: End User of Application
Submitted Jun 2021
Analytics made convenient
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Interesting visuals, like time series, pie charts, website flow visuals
What is your favorite aspect of this product?
Flexibility, especially with site tagging
What do you dislike most about this product?
The UI is a little clunky, and I always have to spend a second trying to remember how to find the data I'm looking for I would like to see some more customization options when it comes to reporting and setting up custom reports.
What recommendations would you give to someone considering this product?
Some more customization options when it comes to reporting and setting up custom reports would make Google Analytics more attractive and user-friendly. Also, a good training guide on Google Analytics is needed as the software learning takes a lot of time.
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Trustworthy
Nathan P.
- Role: Sales Marketing
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Jun 2021
Integrates with everything and a MUST
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
As Google does, their products interact with eachother very well. Failures in communication between Google Ads and Analytics is typically a result of incorrect setup/binding of the accounts. Overall, Analytics is the simplest and easiest to use compared to competitors. It's not as flashy and in my opinion doesn't allow you to get as much into the weeds regarding sales/conversion attribution and valuation of a conversion...but it does most everything well enough. Support is slow and has gone down significantly over the years.
What is your favorite aspect of this product?
Integrates with anything Google product very easily and is trustworthy. Linking to DataStudio makes building custom reports a breeze.
What do you dislike most about this product?
They're slow to innovate and service at times can be very slow or non-responsive.
What recommendations would you give to someone considering this product?
Beef up your customer service. Many of us are Google loyalists and feel we deserve more attention....especially when we're doing a large volume of business with your company.
Pros
- Reliable
- Enables Productivity
- Includes Product Enhancements
- Security Protects
Cons
- Less Efficient Service
- Less Caring
- Vendor's Interest First
