What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
89 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Machine Learning
AI Tools
Audience Segmentation
Conversion Analysis
Audience Demographics
Paid Search Integration
Search Engine Optimization
Device and Browser Analytics
Customer Value Analysis
Data Visualization
Social Media Analytics
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Ease of Customization
Availability and Quality of Training
Usability and Intuitiveness
Vendor Support
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Google Analytics Reviews
Camilo H.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Jul 2021
Essential Tool!
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It is made by the most famous Company.. quality assured
What is your favorite aspect of this product?
How it help me to do my everyday easier
What do you dislike most about this product?
Sometimes it doesn´t track accurate
What recommendations would you give to someone considering this product?
Get Google Academy Certification.. It is free!
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
STEVEN R.
- Role: Vendor Management
- Industry: Other
- Involvement: Vendor Management and Renewal
Submitted Jul 2021
PRICE IS GOOD BUT SERVICE NOT GOOD LACKING OFF
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
THE ONLY DIFFERENTIATES THAT I SEE IS THE SERVICE END
What is your favorite aspect of this product?
PLATFORM IS MY FAVORITE HOW WELL ORGANIZED IT IS.
What do you dislike most about this product?
I THINK IT WOULD BE THE SERVICE END. YOU CAN NEVER GET A HOLD OF SOMEONE BY PHONE ONLY EMAIL
What recommendations would you give to someone considering this product?
TRY IT THEY GIVE YOU A 300 LIST START UP PACKAGE.
Pros
- Trustworthy
- Inspires Innovation
- Fair
- Altruistic
Erick C.
- Role: Sales Marketing
- Industry: Communications
- Involvement: End User of Application
Submitted Jul 2021
Reliable and stable
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Never had a chance to try similar tools, but Analytics is one of the most reliable and trustworthy software I've ever used.
What is your favorite aspect of this product?
Multiple data visualization and almost infinite data collect. There's always something new to discover.
What do you dislike most about this product?
I think it's about time to include features like heat map or session recordings, in example. It's staying behind and forcing us to look for complementary tools.
What recommendations would you give to someone considering this product?
Use it with Google Tag Manager. It will save you time in the future.
Pros
- Helps Innovate
- Reliable
- Enables Productivity
- Effective Service
