What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
89 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Machine Learning
AI Tools
Audience Segmentation
Conversion Analysis
Audience Demographics
Paid Search Integration
Search Engine Optimization
Device and Browser Analytics
Customer Value Analysis
Data Visualization
Social Media Analytics
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Ease of Customization
Availability and Quality of Training
Usability and Intuitiveness
Vendor Support
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Google Analytics Reviews
Arzu F.
- Role: Sales Marketing
- Industry: Shipping
- Involvement: Business Leader or Manager
Submitted Jul 2021
Advantages and features of Google Analytics
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It lets us monitor the traffic on our website, which helps us shape our advertising and customer engagement strategy. No ability to create custom reports or dashboards in Firebase.
What is your favorite aspect of this product?
It is free and it is easy to install, you only need to create an account in Google to use it. It allows me to measure all types of traffic my website gets. It allows you to add unlimited users, unlimited goals and segments completely for free. The reports are customizable and include real-time analysis.
What do you dislike most about this product?
Users who do not have the javascript function activated will be invisible to Google Analytics which is a huge disadvantage since users can enter and leave the website without being seen or registered by Google Analytics therefore, we lose part of the traffic record.
What recommendations would you give to someone considering this product?
I feel like GA is your best choice if you are a small business.
Pros
- Includes Product Enhancements
- Helps Innovate
- Trustworthy
- Unique Features
Cons
- Less Performance Enhancing
- Less Effective Service
- Less Inspiring
David P.
- Role: Sales Marketing
- Industry: Media
- Involvement: End User of Application
Submitted Jul 2021
Great feature, very intuitive.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Integration across all systems.
What is your favorite aspect of this product?
Ease of use.
What do you dislike most about this product?
Nothing really.
What recommendations would you give to someone considering this product?
Be very familiar with all of your Google based systems to fully utilize.
Pros
- Performance Enhancing
- Enables Productivity
- Effective Service
- Includes Product Enhancements
George U.
- Role: Information Technology
- Industry: Other
- Involvement: End User of Application
Submitted Jul 2021
Better optimized views and visits.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
From the beginning, it has been among the best pages that exist to know where the visit comes from, either, visit time and geographical location, and this is something that differentiates it because not all pages give such a quick and such answer. successful as Google Analytics does. its use is quite acceptable compared to other similar ones.
What is your favorite aspect of this product?
My favorite part is the speed with which the platform lets me move, almost without major problems, an easy way to know who is visiting us and who is viewing the website we want to monitor, whether age, gender, location, device and others is possible. things that are important to properly segment the content that is offered to the public,
What do you dislike most about this product?
What has been happening to me for a while is that the session in my account is closed, I suppose it is a system or platform error, actually I am trying to solve that problem, otherwise it is a good platform to be aware of the things that we must pay attention on our websites. We will have more control over what we should do to have more visits and know who sees and reads us
What recommendations would you give to someone considering this product?
I will always recommend the use of this platform because it is very secure, it has a fairly good security system because it is a Google service that up to now is one of the safest sites in the world with a great faultless track record, also for being one of the services with greater access to the public and with a quite enviable quality. I absolutely recommend it.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
