What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
89 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Machine Learning
AI Tools
Audience Segmentation
Conversion Analysis
Audience Demographics
Paid Search Integration
Search Engine Optimization
Device and Browser Analytics
Customer Value Analysis
Data Visualization
Social Media Analytics
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Ease of Customization
Availability and Quality of Training
Usability and Intuitiveness
Vendor Support
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Google Analytics Reviews
Todd B.
- Role: Sales Marketing
- Industry: Education
- Involvement: End User of Application
Submitted Aug 2021
Great tool to track analytics
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Of course, Google knows it's stuff. They are one of the best companies for obvious reasons. They make a great product that allows to track your analytics for your website, social media and ads all in one. Great tool!
What is your favorite aspect of this product?
Love the ability to dig deep into users on our website and who they are and what brought them there.
What do you dislike most about this product?
Sometimes it can be hard to research certain topics or data in Google Analytics, so it is a matter of researching and trying to figure it out when a lot of times it could have been a simple button to click. Can be confusing for the non-tech people using this.
What recommendations would you give to someone considering this product?
Definitely a tool any marketing/content person needs in their bag!
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
Jacob G.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Jul 2021
Best Web Analytics Software
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics offers many free tools that makes it easy to analyze website data to know the performance of the website traffic and digital campaigns. In addition, the tool also offers mobile app analytics capabilities unlike many competitors.
What is your favorite aspect of this product?
I like that most Google Analytics tools are free The software makes it easy to track traffic in real-time and we can use this information to target traffic and better our website and business. Using Google Analytics is easy and the dashboard is attractive and easy to understand.
What do you dislike most about this product?
I cannot really think of any problems or anything I wanted to do and I couldn't with Google Analytics. It works perfectly.
What recommendations would you give to someone considering this product?
I would gladly recommend Google Analytics because it works and it is very affordable as well. It is what your business needs if your are looking for a web or mobile app analytics solution.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
nancy J.
- Role: Industry Specific Role
- Industry: Education
- Involvement: Business Leader or Manager
Submitted Jul 2021
Simple analytics tool but powerful
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics are the leaders when it comes to web analytics and will provide you with the useful data that you want to analyze.
What is your favorite aspect of this product?
Its simple to connect Google Analytics to your site and then manage all the details from the dashboard.
What do you dislike most about this product?
Nothing much because Google Analytics delivers what it promises to do.
What recommendations would you give to someone considering this product?
I recommend to use Google analytics to track your website
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
