What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
89 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Machine Learning
AI Tools
Audience Segmentation
Conversion Analysis
Audience Demographics
Paid Search Integration
Search Engine Optimization
Device and Browser Analytics
Customer Value Analysis
Data Visualization
Social Media Analytics
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Ease of Customization
Availability and Quality of Training
Usability and Intuitiveness
Vendor Support
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Google Analytics Reviews
Vanashree B.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Aug 2021
The best tool to track you website's data!!!
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics gets me all the data my clients needs to see on their website's performance and regular updates mean that it just keeps getting better.
What is your favorite aspect of this product?
It is the best way to analyze the website traffic,. Multiple widgets, dashboards, charts and filtering are really good features.
What do you dislike most about this product?
There isn't anything to really dislike about Google Analytics. They have made the website so perfect and easy to handle.
What recommendations would you give to someone considering this product?
Google analytics is the best tool to prepare the report that clients always looking for. It gives me all the data our online shops need to make decisions quickly.
Pros
- Continually Improving Product
- Performance Enhancing
- Efficient Service
- Saves Time
PRASHANT K.
- Role: Finance
- Industry: Finance
- Involvement: End User of Application
Submitted Aug 2021
Brief insights and detailed reports.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics can be easily recommended as an ideal tool to get analytical reports and insights about the website performance. The UI is clean, and the main dashboard is minimal and showcase all the necessary points.
What is your favorite aspect of this product?
Google helps in analyzing the trends and insights by providing detailed demographics of the traffic. * The dashboard helps a lot in showing all the main information at a glance because of its simple and intuitive user interface. * It does not require extensive knowledge to use it, it can be simple installed and set up for use. * It has a large and helpful community to guide about the features and problems.
What do you dislike most about this product?
Hints are missing that can guide the user about tool functionalities
What recommendations would you give to someone considering this product?
We have had a great experience with Google Analytics. Truly, it has helped us reach more people and drive more traffic to our website.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Rose W.
- Role: Finance
- Industry: Consulting
- Involvement: Business Leader or Manager
Submitted Aug 2021
Accurate analytics platform.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics is available for use free of charge and it allows all users including individuals a chance to use the platform accurately.
What is your favorite aspect of this product?
It helps us execute analytics and our visitors trends and highlights thereby enabling us maximize the website accuracy and meet our customer needs. Google Analytics is critical tool that helps us in planning and decision making thus improve management and execution of our workflow. Customer support is available and enables all users to obtain help in case they are stuck somewhere in using the platform.
What do you dislike most about this product?
It has been accurate and we do not have any problems in using the platform reliably in our organization.
What recommendations would you give to someone considering this product?
Google Analytics is built for all businesses and it will improve the management of your website for better navigation and customer satisfaction.
Pros
- Helps Innovate
- Reliable
- Enables Productivity
- Trustworthy
