What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
1
Since last award
89 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Conversion Analysis
Audience Demographics
Paid Search Integration
Device and Browser Analytics
Customer Value Analysis
Search Engine Optimization
Data Visualization
Social Media Analytics
Customer Journey Modelling
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Ease of Implementation
Quality of Features
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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Google Analytics Reviews
Rose W.
- Role: Finance
- Industry: Consulting
- Involvement: Business Leader or Manager
Submitted Aug 2021
Accurate analytics platform.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics is available for use free of charge and it allows all users including individuals a chance to use the platform accurately.
What is your favorite aspect of this product?
It helps us execute analytics and our visitors trends and highlights thereby enabling us maximize the website accuracy and meet our customer needs. Google Analytics is critical tool that helps us in planning and decision making thus improve management and execution of our workflow. Customer support is available and enables all users to obtain help in case they are stuck somewhere in using the platform.
What do you dislike most about this product?
It has been accurate and we do not have any problems in using the platform reliably in our organization.
What recommendations would you give to someone considering this product?
Google Analytics is built for all businesses and it will improve the management of your website for better navigation and customer satisfaction.
Pros
- Helps Innovate
- Reliable
- Enables Productivity
- Trustworthy
Simon B.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Aug 2021
A must have for ads ROI
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google offers unparalleled statistics on traffic and clicks happening on your website. The reports it allows you generate are more than complete and accurate
What is your favorite aspect of this product?
The complete reporting
What do you dislike most about this product?
Nothing as of now. The marketing team and myself have been loving it!
What recommendations would you give to someone considering this product?
Want to validate your ROI on ads you spend money on? You must get analytics!
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
Revanth Reddy Y.
- Role: Information Technology
- Industry: Engineering
- Involvement: End User of Application
Submitted Aug 2021
Google analytics has the best interface
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
What sets Google apart from its competitors is the material design and the intuitive user experience which doesn't overwhelm you with the abundance of features presented by it.
What is your favorite aspect of this product?
The dashboard UI console is the best part of google analytics as different types of data can be represented brilliantly
What do you dislike most about this product?
nothing as far I have noticed so far as it does everything that I need it to do
What recommendations would you give to someone considering this product?
Just go for it, it is a no brainer to get the best in class interface with materialistic design graphs to represent data minimistically
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
