What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
89 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Machine Learning
AI Tools
Audience Segmentation
Conversion Analysis
Audience Demographics
Paid Search Integration
Search Engine Optimization
Device and Browser Analytics
Customer Value Analysis
Data Visualization
Social Media Analytics
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Ease of Customization
Availability and Quality of Training
Usability and Intuitiveness
Vendor Support
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Google Analytics Reviews
Kelly M.
- Role: Operations
- Industry: Food and Beverage
- Involvement: End User of Application
Submitted Aug 2021
An Excellent Website Analytics Tool
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
This is a reliable website analytics tool that is fast and accurate. Its ease of use also distinguishes it from other tools.
What is your favorite aspect of this product?
The accuracy of Google Analytics makes a great tool. Moreover, it is a superb tool because of its reliability and ease of use.
What do you dislike most about this product?
This is a complete website analytics tool. Nothing irritates me about it.
What recommendations would you give to someone considering this product?
This is a great website analytics tool that you should consider right away. You will love its accuracy.
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity
Quentin P.
- Role: C-Level
- Industry: Media
- Involvement: End User of Application
Submitted Aug 2021
Can't live without Google Analytics
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
There is only one Google Analytics, although there are hundreds of apps that do a part of what GA does. Since Google is the search engine of choice for most people, it makes sense to choose GA to analyse data. It's kind of a no-brainer for me.
What is your favorite aspect of this product?
I've always loved the audience behaviour flow charts. To be able to see where people enter sites, how they then navigate through them, and at what point they leave is probably the quickest way to get an overview of a site's effectiveness. But that's only a tiny fragment of what GA does.
What do you dislike most about this product?
It's complicated. It has to be as there are thousands of data points being tracked, but that's the price I'm happy to pay for excellence.
What recommendations would you give to someone considering this product?
Take Google's free training. It will get you so much further than trying to wing it. And if you're thinking of hiring someone, make sure they go through the training first too.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Violet C.
- Role: Sales Marketing
- Industry: Other
- Involvement: IT Leader or Manager
Submitted Aug 2021
Website analytics platform
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
This is the most powerful website analytics and reporting platform.
What is your favorite aspect of this product?
It gives us insights on how our customers are interfering with our websites. It is very powerful in customers data management and automates most services for better self-service delivery. Maintenance of our websites has been very effective since we deployed this great platform.
What do you dislike most about this product?
Google Analytics has never failed us in any day since we deployed it.
What recommendations would you give to someone considering this product?
This is great platform for excellent website management that can be acquired at a fair price and fast ROI.
Pros
- Enables Productivity
- Trustworthy
- Efficient Service
- Inspires Innovation
