What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
1
Since last award
89 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Conversion Analysis
Audience Demographics
Paid Search Integration
Device and Browser Analytics
Customer Value Analysis
Search Engine Optimization
Data Visualization
Social Media Analytics
Customer Journey Modelling
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Ease of Implementation
Quality of Features
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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Google Analytics Reviews
Violet C.
- Role: Sales Marketing
- Industry: Other
- Involvement: IT Leader or Manager
Submitted Aug 2021
Website analytics platform
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
This is the most powerful website analytics and reporting platform.
What is your favorite aspect of this product?
It gives us insights on how our customers are interfering with our websites. It is very powerful in customers data management and automates most services for better self-service delivery. Maintenance of our websites has been very effective since we deployed this great platform.
What do you dislike most about this product?
Google Analytics has never failed us in any day since we deployed it.
What recommendations would you give to someone considering this product?
This is great platform for excellent website management that can be acquired at a fair price and fast ROI.
Pros
- Enables Productivity
- Trustworthy
- Efficient Service
- Inspires Innovation
Narender V.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Aug 2021
The Best Analytics for Websites
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
1, Provides Real-time Traffic behavior/Source/Demographics. 2. Page Popularity 3, Can define Goals. 4, Conversion Tracking 5. Referrals Tracking - Keyword, Third party, etc 6. Data comparison between different dates.
What is your favorite aspect of this product?
It's a perfect tool to measure website visitor activities and website traffic. It tells many details of user behavior like how much time the individual stays on site, how many pages open. It delivers every analytics in real-time.
What do you dislike most about this product?
This is very powerful analytics platform. The universal view are very limited. It would be great if more view and funnel template is available.
What recommendations would you give to someone considering this product?
The Google Analytics is one the best raw data oriented analytics. The usefulness of this software depends upon the View, Filter, Funnel created by the user. Even google is providing complete Analytics course and Course completion Certificate for free. It provides real time user visiting along with the device types they are using to access. Demographic details of the users. Can track the source of traffic it be either organic or inorganic. The best of this platform depends upon the using the different options available.
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity
Luiz C.
- Role: C-Level
- Industry: Consulting
- Involvement: Business Leader or Manager
Submitted Aug 2021
Fantastic product.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
There are no similar products to GA
What is your favorite aspect of this product?
The reports so far
What do you dislike most about this product?
The " not provided" features
What recommendations would you give to someone considering this product?
Absolutely need it to use.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
